Using Pinterest for eCommerce is something that many businesses don’t take full advantage of. This social media network offers amazing opportunities to boost your marketing strategy, drive more brand awareness, and target a bigger audience.
Businesses can use Pinterest to promote content organically and through paid promotions. Pinterest marketing offers a versatile solution to increasing traffic to your eCommerce site.
Are you interested in utilizing Pinterest for your business, but you’re not exactly sure how to develop a reliable Pinterest strategy? Well, Pinterest marketing is actually a whole lot easier than you may think.
We’ll show you how to drive traffic with Pinterest in our guide below, with some easy and effective tips to turn Pinterest users into customers.
Why Do You Need Pinterest for Ecommerce?
Of all the social media platforms, Pinterest is one of the most effective for eCommerce marketing. Visual search is becoming increasingly popular, which makes Pinterest a valuable marketing tool. Ecommerce businesses can use product pins to gain free traffic, run powerful ads, and significantly boost sales.
Pinterest also partnered with Shopify to produce buyable pins. This allows your store to sell products directly on the platform in your posts. These pins have made Pinterest a major component of marketing for online shopping.
Ultimately, Pinterest improves your brands visibility to more customers. When you post and display products, you can create links between the product page, social platform, and your website.
So, using Pinterest for eCommerce could help your brand to reach a larger audience, improve your visibility in search results, and get more users to your eCommerce store. Any eCommerce business can also create shoppable pins and sell their products directly on Pinterest’s site.
If you haven’t yet, it’s definitely time to get started with this platform for your eCommerce marketing.
Setting Up Pinterest for Ecommerce
Before we get started with our tips on how to use Pinterest for eCommerce, you will need to set your account up in a way that offers maximum opportunity to promote your online business. Start by setting up a business account. A business account offers a greater set of Pinterest analytics for your business.
Make sure that your Pinterest account is properly branded, and clearly fits in with your wider social media identity. Users should be able to easily associate your Pinterest page with your Instagram account, and the rest of your brand as a whole.
Pin often and pin consistently. When you pin, only use high-quality images that work with your brand. Maintain a clear level of consistency in your pins. Each pin should be eye-catching and inspiring for Pinterest members to explore further. Make sure that each image stands out. Using text overlays on your image is a good strategy to make descriptions easier.
When you pin, never forget about SEO. SEO is highly relevant on Pinterest, as you want your post to be first on your user’s feed when searching for a specific query. Just like with your blog, target specific keywords.
Use these keywords in the description of each pin. Another good strategy is to use hashtags with your relevant keywords. If you can rank well for the right keywords when users search for them, you will see a clear rise in traffic and sales.
And don’t forget about a good call-to-action button. After all, you want your pins to result in traffic and a sale, so they should make the user take an action to do this.
Claim Your Website
When you start to use Pinterest for eCommerce, you will need to claim your website. There are a couple of advantages to doing this.
Firstly, you get great Pinterest for business analytics data relating to your website. You can see exactly how each pin from your online store is performing. This lets you easily track your pin data and measure your success.
You can easily add your brand’s logo to each pin with a claimed website. Pinterest users that claim their website also get priority access to the social platform’s new features. The final big advantage of claiming your website is that it can make a major difference to your SEO tactics for Pinterest’s search.
Shopify users can easily use the platform to claim their website on Pinterest. As these platforms are integrated, Shopify marketing with Pinterest is simple.
How to Use Pinterest for eCommerce – 13 Must-Do Tactics That Boost Your Sales
Now that you’ve got Pinterest set up for your business, it’s time to start using all that this platform offers to generate more traffic and sell your products.
Follow these essential tips to make the most out of your Pinterest marketing strategy, reach a larger group of users, and increase your sales.
Create Rich Pins
If you are a Shopify user, then you will already be automatically set up to use rich pins. Make sure that you enable rich pins on your Pinterest account so that you pin with greater results.
Rich pins are designed to let you add more information to your post. For example, you can add prices and your store’s information to your images.
Pinterest offers four different types of rich pins (product, recipe, article, app). When using Pinterest for eCommerce, you will likely only be interested in the product or article options. Article pins can be a great way to get more traffic to your blog posts by repurposing blog content on Pinterest.
Create Buyable Pins
We mentioned this earlier, and it’s a must for any eCommerce store that wants to sell directly to Pinterest members. This type of pin lets you sell products without your target audience having to leave Pinterest to get to your site. This cuts out a whole step in your marketing campaign and results in far easier (and increased) sales.
Sounds easy? It actually is. However, there are a few tactics you should use on Pinterest to make sure your pin gets more traffic and results in more customers.
- Test your pins on secret Pinterest boards: Before you publish your pins, test them out first on a secret board. Doing this lets you know that your boards look perfect before you go live. Secret board testing avoids non-optimized visuals being published, or pins without proper descriptions. When you go live, you will know that your feed is perfect.
- Create more than one pin: Each product you promote on Pinterest can have multiple pins. Each of your pins should vary slightly – maybe with different angled images or different keywords in the description. Being able to use multiple pins allows you to test out which ones work, and to have a wider selection of product pins to offer users.
- Copy top-selling products: Take a look at some of the top-selling product pins in your category. Maybe you can find a way to emulate their images or replicate some of their ideas and design elements. Don’t steal another brand’s idea completely, but stay alert to trends and get inspired by successful pins that could improve your own feed.
Use Shop the Look Pins
A shop the look pin will take your buyable pin a step further. Here, you can include multiple products in a single pin. The product will have a small white dot over the image which will lead to a selection of products that you can link to.
Of course, a shop the look pin is ideal for fashion businesses. However, it can also be used creatively for various other niches – such as home decor, DIY projects, and recipes. Once your product is loaded, you can easily set up your shop the look pin.
You can also promote related products with a “shop similar” button. Adding this button to your search results will help advertise even more products and open up the potential for more sales.
Create Promoted Pins
As long as your Pinterest account is all set up as a business, you can run Pinterest ads, or promoted pins. A promoted pin is a way of advertising your product on Pinterest to a wider target audience. Promoted pins, or Pinterest ads, work just like Facebook ads.
We recommend running promoted pins on your best-selling products to increase your sales even more. When making promoted pins, you will need to pay attention to promoting the ads to the right audience.
If done correctly, promoted pins can offer a huge boost to your eCommerce sales, especially if the promoted pins are shoppable.
Optimize Your Images
All of your images need to work well together. Their size and ratio should be optimized for more effective Pinterest boards. Vertical pins stand out more and are generally the best choice.
According to Pinterest’s specifications and sizing guide, the best aspect ratio is 2:3 for vertical images. If your pin is longer than 1260px it will get cut off. If your pin is created in line with Pinterest’s preferred aspect ratios, the platform will optimize these pins.
Run a Pinterest Contest
Social media contests are always a good marketing tactic if they are done correctly. Running a Pinterest contest can help get your product seen by a bigger group of people, resulting in more traffic to your store.
Running an effective Pinterest contest is pretty simple with the right tools, and it can make a big impact.
One of the most effective ways to present your products to users on Pinterest is to separate your products into dedicated boards. We see some of the most successful brands on Pinterest using boards to segment their group of products – a strategy that can have various advantages.
The main reason to use boards is to make it easier for your audience to find their search query. Well categorized boards are easier to navigate and organize your products more efficiently. You could also use seasonal boards as a good example.
Add Text to Your Images
Adding text overlays to your visuals is a great way to assist with free marketing on Pinterest. Text can help to clearly define what your image and product are about. Text is also useful when you need your image to stand out amongst many others.
Incorporate keywords in here when possible too. This might help gain more free traffic by instantly attracting the person who searched for the keywords.
Add a Discount Code to Your Pin
Discount codes are always a good tactic in an eCommerce marketing campaign. These codes work well on Pinterest and can help to get the platform’s users interested in taking action and buying your products.
Entice people with discount codes written as overlays on your images or included in the descriptions. This is an example of a simple marketing tactic to win over more attention on Pinterest.
Share Content From Other Users
Online marketing is all about great content. Your customers will go on Pinterest to find quality content that they enjoy, so you should make sure to share relevant content that you find. Feel free to find a pin from another brand that resonates with your audience, and share it.
As long as the other brand’s content isn’t a direct product competitor of yours, sharing it can help your brand.
This engages the user more, and it can help to create a group of customers who share the same platform interest. Your business needs to think about what your audience wants, and how it can add value to their lives with each pin.
Use Your Data
Pinterest offers your business plenty of useful data analytics. This data is there for a reason, and it needs to be utilized by your business if you want to really enhance your Pinterest marketing strategy.
Use Pinterest analytics to get into the habit of checking up the performance of each pin, and understanding how you can optimize your pin. Knowing what works and what doesn’t when you pin is important for better results.
Use this information to make smarter marketing decisions. Test different variations of a pin and see which one performs best. You might want to also increase your ad spend on high-performing pins to boost their success even more.
Add a Share Pin to Your Product Page
Often customers won’t find your product through Pinterest. Instead, they will search your site directly for the product. This offers a good opportunity to get your customers to share your product pin on Pinterest while they are shopping.
Simply add a share pin to your product pages. While customers are online shopping, they can click the link which takes them to your Pinterest board.
They can then save or share the particular pin. This is a great way to get your pin and product out to a wider audience, enhancing your Pinterest campaign.
Post Unique Content
Think of Pinterest as a kind of visual search engine. Search results for a query can involve millions of different images lined up next to each other. This means your pin will need to stand out from the rest if you want to attract more clicks.
Try to make your visual content stand out by approaching your content in a different way. Unique content will attract more customers and get them moving down your sales funnel faster.
An effective approach to Pinterest is posting a wider range of video and photo content. Beyond just posting products, offer guides and informative content. This could help to add more value to your customer and get them more interested in your brand.
Pinterest for eCommerce Offers a Whole New World of Opportunity
Your business needs to be implementing Pinterest for eCommerce if it wants to really boost its sales. This is one of the most effective social media sites for eCommerce, and the visual search platform offers major opportunities for getting your products to a larger audience.
When done right, Pinterest can help businesses to gain loads of exposure and drive more traffic to their store. With the right images, products, ads, and descriptions, your Pinterest campaign can add more value to eCommerce than other social media platforms.
Follow the steps above for a Pinterest campaign that delivers great results. The future of Pinterest for eCommerce is looking bright, so your business should be making the most of this platform if it wants to unlock loads more sales potential.