21 Inventive Electronic mail Concepts for Individuals Who Don't Prefer to Write – Electronic mail Advertising and marketing Ideas

21 Inventive Electronic mail Concepts for Individuals Who Don't Prefer to Write – Electronic mail Advertising and marketing Ideas

You don’t want to write down a 1,000-word weblog submit to have content material to your subsequent electronic mail publication or automated electronic mail collection. In reality, you don’t want to write down something in any respect.

You’ll be able to overlook about author’s block and check out one among these 21 inventive concepts as a substitute. They’re easy, simple, and confirmed to work — the professionals use them on a regular basis!

1. Movies

Including video to your emails can improve click on charges by 300%, in keeping with one research from MarTech Advisor. To place that in perspective, for those who common 1,000 clicks every electronic mail, including a video would improve to that 4,000.

If you happen to create movies often, promote them in your emails. Health Knowledgeable Betty Rocker shares her new and in style exercise movies with electronic mail advertising and marketing.

Associated: Your Information to Brainstorming Inventive Video Concepts

2. Podcast episodes

Have a podcast? Add it to your subsequent electronic mail publication to extend downloads. Discover how Productiveness Knowledgeable Michael Hyatt makes use of a fascinating story to introduce his newest podcast episode within the electronic mail under.

Do you know that subscribers can truly play and take heed to your podcast episode straight from an electronic mail? With AWeber’s Curate app, you’ll be able to merely add your new episode to a publication, and the app will robotically generate the code for you.

You’ll be able to see this characteristic in motion under with the Would You Quite E-newsletter, a weekly message that presents “Would you moderately… ?” situations.

Associated: Four Simple Methods Podcasters Can Use Electronic mail to Develop Their Audiences


Individuals love inspiring or motivating quotes. We all know, as a result of we embody a quote in lots of our FWD: Pondering newsletters, and our readers find it irresistible. And lots of the most profitable newsletters combine quotes into their content material as nicely, like monetary publication Finimize with this quote from Pearl S. Buck.

Want quote inspiration? Try BrainyQuote. It’s like an encyclopedia of quotes.

4. Webinars, tutorials, and workshops

What’s the #1 solution to get folks to register to your webinars? For us, it’s electronic mail. A single electronic mail can contribute a whole bunch, even 1000’s, of registrants.

Electronic mail is what different specialists depend on too. Beneath, Joanna Wiebe, Founding father of Copy Hackers, promotes her workshop with an electronic mail that explains the important thing takeaways subscribers will get.

Associated: The Not-So-Secret Tactic to Rising Your Electronic mail Viewers Actually Rapidly

5. Trade information or updates

You’re an skilled in your trade, whether or not that’s health, writing, diet, journey, or enterprise. Subscribers be a part of your record to study vital details about your trade, like the most recent information and updates.

For instance, for those who’re a health skilled, this may be a brand-new meta-analysis or analysis research that additional proves the science behind excessive depth interval coaching.

Morning Brew, a publication that relays the most recent information from Wall St. to Silicon Valley, provides inventory market updates to the highest of their emails to maintain subscribers up-to-date available on the market.

6. Instagram posts

Your Instagram posts don’t want to remain on Instagram. Repurpose them in your subsequent electronic mail publication. Your submit will get extra publicity, and also you gained’t must hope and pray that Instagram’s algorithm will show it in your followers’ feeds.

Check out how Advertising and marketing Knowledgeable Gary Vaynerchuk hyperlinks off to one among his in style Instagram posts within the electronic mail under.

Professional tip: You need to use AWeber’s Curate app to pull Instagram posts (or any content material!) into your subsequent publication in seconds.

7. Fb reside movies

If you happen to create Fb reside movies, promote them in your electronic mail newsletters.

Extra folks will watch the video. (Fb loves that.) And it can save you time by reusing your social content material to your electronic mail publication. (You like that.)

Health and productiveness skilled Chalene Johnson will get 1000’s of individuals to look at her Fb reside movies. Her secret? She promotes her movies on social and in her electronic mail newsletters.

8. Tweets

The lifespan of a Tweet is 18 minutes. Which implies your carefully-crafted Tweets collect cobwebs after solely 18 quick minutes. What are the possibilities your followers will truly be on Twitter throughout that temporary interval? I wouldn’t guess your enterprise on it.

Enhance the lifespan of your nice Twitter content material by speaking about it in your subsequent electronic mail publication.

You’ll be able to even embody Tweets from different profitable firms, like Brass Ring Every day — a publication for profession, productiveness, and writing recommendation — does under.

Associated: 9 Methods to Develop Your Electronic mail Listing with Twitter

9. Social campaigns

Sharing social content material isn’t the one manner to make use of electronic mail to get extra social engagement. You can even encourage your subscribers to submit about your model on social. Ask them to share a testimonial on LinkedIn, Twitter, or Fb. Or, get them to submit with a hashtag on a social platform, like journey firm Topdeck does on this electronic mail.

10. Subscriber data

Individuals like to see their identify in lights. Point out subscribers in your publication if it’s their birthday or after they take a sure motion.

The every day publication theSkimm has thousands and thousands of subscribers. But, in each publication, they nonetheless name out their subscribers’ birthdays and spotlight people who find themselves doing nice issues.

11. Footage

Have stunning or humorous photographs and an viewers who would like to see them? Put them in your subsequent publication.

Buzzfeed has a weekly publication about cats (Sorry, canine folks. There’s not a canine publication . . . but.). Readers ship Buzzfeed photos of their cats, and Buzzfeed provides them to the publication with a quick description.

Associated: How one can Create Wonderful Pictures for Your Emails on Zero Finances

12.  E book suggestions

If you happen to wish to learn, this tip is for you! Advocate the great books you’re studying to your subscribers. If the books are related to them, they’ll admire it. Plus, it’s a simple publication content material thought for you.

The Mind Meals Weekly Digest is a publication devoted to serving to you turn into a greater model of your self by sharing academic content material. Shane Parrish, the creator of the publication, typically shares what he’s at the moment studying.

13. Questions and solutions

Do your subscribers ask you sure questions repeatedly? Reply a kind of widespread questions in your subsequent publication. This may improve engagement by making your publication interactive.

See how monetary publication Finimize provides a query and reply to their electronic mail under.

14. Particular provides or offers

When you’ve got a limited-time or can’t-miss deal, add it your publication so subscribers don’t miss out.

Liberty Journey all the time contains trip offers of their in style electronic mail publication.

15. Occasions

Occasions, whether or not they’re digital or at a bodily location, take a whole lot of preparation and energy. Benefit from all that work and fill extra seats by selling your subsequent occasion in an electronic mail publication.

Nomadic Matt, a profitable journey blogger, promotes all of his Journey Meet-ups with electronic mail.

16. Tales

Calling all authors! This concept is for you. Your subscribers like to learn. Share quick tales, poems, or chapters out of your guide in your electronic mail publication. It’s the proper content material to your bookworm viewers, and may also help improve your guide gross sales or downloads.

Writer Penguin Random Home sends a publication with one part from a brief story inside. You must learn the subsequent electronic mail to proceed the story, which retains subscribers coming again for extra.

17. Instruments

Nice newsletters resolve their viewers’s issues and reply their questions. That’s why subscribers proceed to open and skim them.

Whereas academic content material is a superb solution to educate your viewers, it doesn’t assist them truly do the work to resolve their issues. Instruments, however, make it simpler for them to perform duties.

For instance, we created a instrument referred to as Electronic mail Libs to assist our viewers write their electronic mail content material in a couple of minutes. They simply reply a number of easy questions on their enterprise, and the instrument generates electronic mail content material.

If of a instrument that might save your subscribers’ time, whether or not you created it or another person did, hyperlink off to it in your publication.

In a latest TotalAnnarchy publication, MarketingProf’s Chief Content material Officer Ann Handley dedicates a whole part to helpful instruments she used that week.


Associated: 12 Free Instruments to Create Jaw-Dropping Electronic mail Photographs

18. Plans or steps

In case your subscribers wish to accomplish one thing and so they’re undecided how you can do it, add a plan or detailed steps to your publication to indicate them how.

Each week, Meals blogger and founding father of Skinnytaste Gina Homolka sends her subscribers a meal plan crammed with wholesome recipes. It makes her subscribers’ lives simpler. As an alternative of spending hours planning their weekly meals, they’ll use Gina’s easy plan.

19. Trivia questions or riddles

Asking questions in your publication is a good way to extend engagement. As an alternative of merely studying your publication, your subscribers will work together with it.

Morning Brew typically features a trivia query of their newsletters. They provide the reply on the backside of the e-mail so subscribers must hold studying to see it.

20. Programs

The worldwide marketplace for on-line training reached $255 billion in 2017, and it’s not slowing down (in keeping with World Financial Discussion board). Hundreds of thousands of individuals purchase on-line programs with a purpose to improve their data and abilities.

Dreaming of making your personal free course for electronic mail subscribers? You don’t want a course platform to do it. Simply use electronic mail.

Construct an automatic electronic mail collection with 1 or 2 days between emails. Then, every electronic mail in your collection could be 1 lesson of your course. Your complete lesson might be throughout the electronic mail or you can hyperlink off to a video or touchdown web page that hosts the lesson.

Talia Wolf, conversion skilled and Founding father of GetUplift, promotes her electronic mail course as a lead magnet (a.ok.a freebie) on her electronic mail join type. As soon as folks join, she delivers the course classes by a every day message.

Associated: How one can Create Your First Electronic mail Course or Electronic mail Problem

21. Weblog posts or articles

“Wait a minute … At first, you stated I didn’t want to write down a weblog submit!”

You don’t. Embody nice weblog posts and articles created by different firms in your subsequent publication. That is referred to as curation, and it saves folks time as a result of they don’t want to look the web to seek out the content material. It’s delivered proper to their inbox.

Dave Pell writes NextDraft, a profitable publication with 1000’s of subscribers. He fills every electronic mail with academic weblog posts and articles.

The shocking half? The vast majority of the articles aren’t written by Pell. They’re written by different folks. However they’re nonetheless helpful to his subscribers, which is why they hold studying.

Associated: Four Electronic mail E-newsletter Concepts for Bloggers

Put these concepts to the check.

These 21 concepts show you could add any form of content material to your subsequent publication, so long as it’s helpful to your subscribers.

Now that your inventive juices are flowing, it’s time to attempt these concepts out! Create a free AWeber account right this moment and get began.

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