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A comprehensive guide on using Google Trends for keyword research

30 second summary:

  • Keywords are still important to SEO, but what is becoming more important is their relevance, uniqueness, and popularity over time.
  • Google Trends is a powerful tool that can be used to gauge this and more.
  • With Google Trends, you can see what keywords to include, what to avoid, and what to plan for.
  • You’ll also get deeper insights into related topics, predictions, and how to overcome blind spots.

As SEO experts, we are sure that you have heard and used one word many times, namely:Keywords”. When you know what people are looking for, you can create content that will bring them to your website. A great way to identify effective keywords is to use Google Trends, one of the world’s largest real-time datasets. It can give you some insight into what people are looking for, interested and curious about.

With More than 3.5 billion Google searches are performed every dayThis is a powerful tool that you cannot ignore. By doing Words from the Google Trends team“You can now explore, by the minute, real-time data behind the 100 billion or more searches that Google makes every month and dig deeper into the topics that interest you.”

You might think this sounds great – but where do I start? Take a deep breath and take care because we are going to outline that 11 best ways You can use Google Trends to help you generate matching keywords.

Ready? Let’s go.

1. Understand the search volume for keywords

The keyword search volume indicates how often certain words were searched for in a given period of time. When websites have high volume words, it is clear that they will get more traffic.

By entering keywords into Google Trends, you can see how interest in the topic has increased or decreased over time.

Here is an example. Enter “coronavirus” and see for yourself the peaks and valleys in the interests of consumers. You can also see in which regions it is more or less popular.

Here we should point out that the popularity of the keywords displayed is relative. The diagram shows the relationship between the number of times this word was searched for and the total number of searches during this time.

2. Identify seasonal trends

One of the great advantages of mapping search data on a chart is that you can easily see the ups and downs that keywords have been searched for.

As a savvy marketer who you need to be or who you wouldn’t read, you know that taking advantage of seasonal popularity means attracting more customers. You can campaign around such trends and adjust your sales plans and inventory accordingly.

Here are some obvious examples. If you type in “pizza” you will get a graph that is pretty consistent and more or less flat. However, if you type in “Christmas Pudding,” you’ll see a flat line that climbs to a very high peak in December.

Google Trends graphic on

In order to recognize such trends correctly, one has to plan in advance and then be able to use the increased interest. Sounds like something you want to do.

3. Avoid jumping on the trendy keyword bandwagon

When doing keyword research, you need to know if a search term will continue to be popular or if it was just a result of short-lived enthusiasm. Here too, Google Trends can help.

There is a table on the page where you can see the search interest for a specific keyword over the past few years. This way you can see immediately if a topic has only been moved once and then deleted or if it is of permanent interest.

Avoid jumping on the trendy keyword bandwagon

Here is another example. Type in “fidgety weirdos” and you’ll see there was a big spike in 2017 when no one could get enough of these toys. So if you are expecting to lure people to your website with “fidgeters”, this will not happen.

4. Stay away from unicorn keywords

Please wait. Aren’t unicorns over $ 1 billion worth of startups? Yes, that’s true, but there are other types. For example, unicorn keywords.

These are general industry terms that sound nice but don’t necessarily make much of a difference. They are large in volume, but not very competitive. For example “cloud computing” or even “courier services”.

It is always better to use more specific keywords. For example, you can change unicorn keywords to more accurately reflect your services. Checking Google Trends will give you information on such generic keywords that you can then customize to suit your needs.

5. Find relevant trending topics

Trends. We all want to stay tuned as this will attract more customers. Of course, Google Trends can help in this case too.

You can check out Google Trends to find out what’s trending in your niche and then keep track of the traffic.

6. Find related topics

Keywords that are not directly related to your company can often be helpful. There are other keywords that may be related but will still increase traffic.

It’s easy to do with Google Trends. After entering a relevant keyword, you can scroll down to find tables of related topics and related queries.

For example, if you enter courier services, you will see rising and falling trends for that search term. However, under the Related Questions section, you will see “Overnight Courier Services”. If you can use this as a relevant keyword, your traffic is likely to increase. Over night.

7. Use trend forecasts

You can look at Google Trends as a mirror to show what people are interested in right now. But this tool can also help They use forecast and trending data to suggest which keywords will become increasingly popular in the future. This allows you to plan ahead and prepare for traffic-enhancing opportunities that will arise in the days ahead.

At the beginning you can look at this prediction from the google team on topics on the rise in 2021: equality, data ethics and reaching the consumer at home.

8. Use local SEO tactics

You already know the importance of using local SEO strategies. There are many consumers in your area who can be easily targeted with effective digital and keyword tactics.

Google Trends can be of great help with this approach as well. With the help of local keyword trends you can determine in which regions your products or services are needed. And then you can tweak your strategy to reflect that.

For example, you can enter “cloud computing” with a USA filter to see general trends for that keyword phrase. And then go on to see which cities use the phrase the most often.

9. Video SEO

A statistic about HubSpot states that 86% of businesses use video as a marketing tool. That’s not surprising, after all, 85% of all internet users in the United States They viewed online video content on one of their devices monthly. And 54% want to see more video content from a brand or company that they endorse.


Hence, video SEO is vital. It is the process of optimizing your video that is to be indexed so that it will rank on the keyword search results pages.

How can Google Trends help you with this?

Enter your search term and change web search to YouTube search. You will find the relevance and also related queries as well as the words that are trending. This should give you valuable insight to optimize your video titles and descriptions for better results.

10. Use long-tail key phrases

Long-tail keywords are defined as those that differ from general keywords. They are specific to every product or service that you sell.

For example, while “running shoes” may be a general keyword, a long-tail version of it could be “men’s thick-soled running shoes”.

As you can see, such phrases have low competition and high conversion. This is why they are so important for effective search engine optimization.

You can use Google Trends to compare the popularity of different keywords. You can then combine related terms to get a good idea of ​​relevant long-tail keywords. Whether you’re into cloud computing or running shoes, it makes a difference.

11. Identify blind spots

Blind spots exist in life and also in keywords.

There are keywords that we think are important, although they can be general and extensive. There are other keywords that somehow never cross our minds, even though they may be of interest to consumers.

By using Google Trends smartly, you can examine these areas for insights that can leverage your target audience’s trends.

Use different combinations of keywords, always check the box for related queries, and get a bigger view of the timeline. Combine these to see if keywords have been popular over time, if there is only one particular tip, and if there are other aspects that consumers think are important.

All of this allows you to get over the blind spots and see 20/20.

Bottom line: Google Trends is your powerful keyword partner

At a time when every online professional is searching for keywords, Google Trends can give you an edge.

You can use it to create powerful, popular keywords to drive traffic in surprising and positive ways.

It can help you find keywords that make sense in context. It can help you spot profitable trends. And it can help you find long-tail keywords that consumers are looking for.

The 11 principles outlined above should go a long way towards defining precise and effective keywords for your business. If you want more of a deep dive after that, go to Google’s own training center for more lessons.

Aayush Gupta is Sr. Manager, Brand & Marketing at Uplers. He likes to stay on his toit when it comes to it to Marketing and Risk Taking. He loves to travel and explore local cuisine. In his spare time he only reads books with coffee.

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