Andy Murray backs Tinder-style app for cows to assist UK farming market

Andy Murray backs Tinder-style app for cows to assist UK farming market


So that you suppose the courting scene is sort of a meat market? Properly, wait until you hear concerning the newest matchmaking app.

Following the instance of Tinder, UK farming start-up Hectare has launched its personal equal for livestock and known as it Tudder.

The app options knowledge profiles of animals from 42,000 UK farms in an effort to assist farmers discover the right breeding companion for his or her cattle.

Farmers can view photos of bulls or cows and swipe proper to indicate curiosity.

Hectare Agritech, which additionally runs on-line grain market Graindex, says its intention is “reinventing farm buying and selling – and making farmers’ lives simpler”.

It says it has raised greater than £3m from buyers and organisations, together with grant funding from authorities schemes, whereas tennis participant Andy Murray is listed as one in all its buyers.

Cupid for cattle

Hectare inaugurated its Promote My Livestock web site in 2014 and says one-third of UK farms already use it to commerce animals.

The brand new app, which hyperlinks to that present web site, is described as “a little bit of enjoyable”, with an app retailer description replete with horrible puns.

As an illustration, the app “seeks to unite sheepish livestock with their soulmates” and is designed for farmers “enjoying the position of moo-pid”.

Marcus Lampard, a farmer in Carmarthenshire in southwest Wales, has one pedigree beef shorthorn breeding bull listed on the app and says it’s loads simpler to promote livestock on-line.

“Going to market is a nuisance,” he mentioned. “If I’m going to an open market with a bull, after which perhaps carry it again, it shuts the whole lot down on the farm for a minimum of two weeks.’’

Lampard, 76, mentioned his daughter lists the cows on-line for him. “At my age we predict we’re fairly techy, however our grandchildren suppose we’re hopeless,” he mentioned.

Hectare raised over Three million kilos ($3.9 million) from buyers together with authorities packages, creator Richard Koch and tennis participant Andy Murray, in response to its web site.

A few third of U.Ok. farms use Hectare’s platforms to commerce livestock and cereals, Chief Govt Officer Doug Bairner mentioned by electronic mail, after the app was described within the Sunday Instances.

“Matching breeding livestock on-line must be even simpler than matching folks,” Bairner mentioned. “Sheep breeding is equally knowledge pushed so perhaps ‘ewe-Concord’ must be subsequent.”

Hectare’s chief govt, Doug Bairner, mentioned that matching breeding livestock “must be even simpler than matching folks”.

Listings on provide on Tudder on Monday included pedigree Welsh Black cows from a farm in Conwy, Holstein Friesian heifers from County Cork in Eire and pedigree Simmental breeding heifers in Oxfordshire.

Farmers who swipe proper on these photos can then contact the proprietor for additional particulars, rushing up a course of that may typically contain transporting animals over lengthy distances.





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