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Black Eyed Peas and Zynga send holiday social-distancing message for #PlayApartTogether campaign

Zynga teamed up with the music group Black Eyed Peas to keep us safe over the holidays.

When the pandemic hit earlier this year, Zynga brought the gaming industry together with its #PlayApartTogether campaign to encourage everyone to respect social distancing and play with each other remotely. This message was welcomed by the World Health Organization as well as many companies in the gaming industry. Now, Zynga and the Black Eyed Peas are continuing the campaign to encourage people to have a healthy and happy holiday season while staying far enough apart to keep everyone safe.

A lot is at stake this holiday season as intensive care units in the US are full and daily infection and death rates hit all-time highs – possibly due to insufficient social distancing during the Thanksgiving holiday. Now with Christmas and New Years approaching, the risks are even higher, despite lockdowns, warnings, and the emergence of vaccines.

So Zynga and the Grammy-winning group have taken encouraging words and hope to encourage safe behavior during the holidays. Taboo, a founding member of the Black Eyed Peas, has created personal videos that are shared by more than 80 video game companies worldwide via the #PlayApartTogether network. Bernard Kim, President of Zynga Publishing, personally worked on behalf of the gaming industry to run the campaign and keep it going. #PlayApartTogether is a rare but welcome example of how competitors in the cutthroat industry can get involved in a common cause.

In the meantime, thank you for reading VentureBeat and GamesBeat and I hope your vacation is safe and joyful. I’ll be posting stories during the break and be back all day on Jan 4th. Happy Holidays!


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