Your business needs to promote itself if it wants to attract customers. You may have an amazing product, but that’s only the first step. The next step is getting that product out to your target audience. Luckily, there are loads of effective ways to do this that don’t require big marketing budgets. You’ve probably been […]
July 8, 2019 They know buyers crave video. You want to make more videos. But you are blocked. Should you invest in in-house video production or pay for outside professionals? It’s an old debate, but you are not alone. Learn directly from the Vidyard experts on the Video Island Podcast where each option is – […]
30 second summary: When personalization is done right, this is the key to better open rates, click-through rates, and conversions B2B and B2C email marketing and personalization need to be treated with different strategies We address important email marketing concerns in a post-pandemic world, how companies can achieve effective personalization for a 360-degree customer view, […]
9th July 2019 For a financial services agent, video communications can be critical in building trust while meeting customer demands for a more personal digital experience. Balancing trust with innovation Financial services (often referred to as “FinServ”) are still an industry based on relationships and trust. Money can be a difficult subject, and FinServ agents, […]
11th July 2019 Videos are a compelling way to increase website traffic and generate leads. Brands that used video content in their demand generation strategy generated 69% more leads and 80% more conversions than those who didn’t, according to a report published by Renderforest. And those numbers only rise when companies use Facebook Live for […]
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16th July 2019 By now, you’ve probably heard all about how videos can help your business. You may already be making videos, or at least you know why you should (if not, check out our list of numerous reasons why videos should be a top priority). Now, if you are wondering how to use video […]
The world of social media is an ever-changing landscape. You had to stay abreast of the latest changes and trends if you wanted your business to realize its potential online. To help you with this, we’ve worked hard to gather social media experts from around the world for the US Social Media X Growth Summit […]
July 22, 2019 Between the comfortable chairs and the acceptance speeches at the Oscars, directing seems like the coolest appearance. In reality, however, directing actors for film and video is hard work. Working with actors requires discipline, strong leadership, flexibility, and a positive attitude. Our video experts Blake Smith and Mathew King have years of […]
30 second summary: Great B2B GTM is a partnership between the sales and marketing functions that work synergistically to understand the prospect’s needs Dated nomenclatures such as MAL, MQL, SAL, and SQL misrepresent how closely the sales and marketing teams are really intertwined during these phases Companies can heal this “funnel vision” by removing the […]
70% of people on Pinterest use the social media platform to get inspiration on what to buy. This compares with only 17% of Facebook users who do the same. Getting your product on this site provides an amazing opportunity to get your products known, loved, shared, and bought. But you need to get found to […]
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