DuckDuckGo a brand new 'default search' possibility for Chrome, is it time to begin paying consideration? – Search Engine Land

DuckDuckGo a brand new 'default search' possibility for Chrome, is it time to begin paying consideration? – Search Engine Land


Google has reportedly launched new choices into the record of potential “default” engines like google accessible to Chrome customers. Most notably, DuckDuckGo has now turn into a kind of choices in 60 markets all over the world.

DDG joins the record. Prior to now customers have been all the time free to manually add options to the prevailing decisions, which included Google, Bing, Yahoo, Ask and AOL within the U.S. Nevertheless, the overwhelming majority of Chrome customers don’t do this form of customization; Google is the default default engine.

DuckDuckGo has additionally supplied a Chrome extension. It prompts customers that don’t have the extension at the moment put in with its privateness pitch: “your information shouldn’t be on the market.”

In response to TechCrunch, DuckDuckGo has been added in 60 markets, together with Argentina, Australia, Belgium, Brazil, Canada, Germany, Denmark, Finland, Greece, India, Mexico, Philippines, South Africa, U.Okay. U.S. and quite a few others.

Extra visibility. Chrome is the world’s hottest browser, with a 62 p.c market share globally. Within the U.S., based on StatCounter, the market is extra aggressive:

  1. Chrome — 49.three p.c
  2. Safari — 31.6 p.c
  3. Microsoft browsers — 9.eight p.c
  4. Firefox — 4.5 p.c
  5. Others — 4.eight p.c

The addition of DuckDuckGo to the record of Chrome default choices will undoubtedly present a PR increase. We’ll see whether or not it drives addition adoption and search quantity.

The corporate’s privateness pleasant message has been resonating with many customers, which has partly resulted within the search engine’s rising question volumes. DuckDuckGo CEO Gabriel Weinberg testified yesterday earlier than Congress on privateness and internet marketing.

Why you need to care. If present tendencies proceed it’s not outrageous to recommend DuckDuckGo’s market share may finally exceed Yahoo’s. It outperformed Bing by way of consumer engagement in a 2016 evaluation by SimilarWeb.

SEOs will wish to take note of whether or not extra visitors begins coming from DuckDuckGo and take into consideration optimizing for it. Yelp performs properly for native queries on DuckDuckGo, so optimizing for Yelp might help locally-focused companies rank.

A Google Analytics notice. Talking of monitoring … Chrome could contemplate DuckDuckGo a search engine, however Google Analytics nonetheless doesn’t depend it among the many 50 odd default engines like google it categorizes beneath natural. DuckDuckGo visitors as an alternative registers as referral visitors until you arrange a filter to recategorize it as natural visitors.


About The Creator

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a private weblog, Screenwerk, about connecting the dots between digital media and real-world shopper conduct. He’s additionally VP of Technique and Insights for the Native Search Affiliation. Comply with him on Twitter or discover him at Google+.



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