When it comes to selling your products on social media or in your ecommerce store, the way your products look is far more important than you think. We live in a world where people judge a book by its cover or product reviews. Forbes found that 88% of shoppers said detailed product content was extremely important to their purchasing decisions.
Your product photos can help or prevent your sales from happening. Here are some statistics to consider before posting your next photo photograph:
- Invespcro found that 22% of returns are because the product looks different in person
- Buffer found that good visual content was 40% more likely to be shared on your social accounts
- 75% of online shoppers rely on product photos when making a purchase decision.
Not to mention, your customers are used to being bombarded with high quality content on a regular basis, so now they expect all brands to do the same, and that a deficiency only creates the impression that your product is lacking in quality.
Instead of taking the chance that your content will be overlooked, let’s make your content irresistible with these 8 product photography ideas.
1. Product Photography Idea: Use a white or black background
This is a classic product photography tip that most ecommerce retailers save based on their product images. Using a plain white or black background to give your customers a proper view of your product helps clear up any misunderstandings.
The quality of a product photo reflects your brand image and creates the infamous first impression. Hence, it should highlight the best features of your product easily. The color of the product can help you decide whether to use a white or black background, but it should be a compliment.
Pro tip: test and experiment with the right lighting regardless of the color of your background. When taking product images with a solid background, be careful that your lighting is too bright and the image may be blurry and too dark and customers may not see significant details.
Try to stay away from background colors that are unattractive or too distracting. Remember, at the end of the day, the focus is on the product.
2. Product Photography Idea: Take a product detail or texture shot
In early 2019, a general trend emerged where skin care and food brands, as well as product shots, showed the textures, colors, and touch of the product up close. Brands do this because it works. It gives a truthful yet fun look at what customers can expect from your packaging before they buy.
Around 23% of product returns are due to inaccurate representations of the product.
Yes, with high resolution photos customers can enlarge the product and examine it with a fine comb. But they don’t show customers what kind of texture, how it feels, or how they should actually expect it to look in person.
Pro tip: If you’re doing texture or detailed product shots, you want your images to be as realistic but eye-catching. It’s not just about showing what’s in the jar or the features of the product, it’s about displaying them as comfortably as possible.
3. Product photography idea: do a flatlay shoot
Flatlays have taken over any visual social media app in full. And people rightly love a good apartment. No matter how staged they are, people love them because they get an idea of what the product would look like in their own house, closet or table. It’s relatable and natural.
Most flay layers are shot from an angle from above to showcase all of the props and products.
When creating a flat lay it should have a designated background, location, or props.
Try not to add too many products to your flat lay. Instead, leave some space between them. Create a balance in your photo by mixing smaller objects with larger objects and placing objects of similar colors on either side of the picture.
Pro Tip: Be aware of the dimensions of the picture when you take your picture. You don’t want to cut off too much of your flat lay. Whatever you want, keep your theme in mind as you choose your props with a cohesive look.
4. Product photography idea: create a lifestyle shot
EMarketer found that 83% of online shoppers consider images to be the most influential factor in their purchase decision.
When you take lifestyle shots, customers can see your products in action. Instead of wondering what it would be like to own it, share the experience right there and then.
Pro tip: When you take lifestyle shots, you can either surround your product with frequently used items or have a model pose with your product in action. Try to go to places where your customers are most likely to use your products and take advantage of them.
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5. Product Photography Idea: Use props
Adding props to your product photography can help add some creativity to your final look. These props can be flowers, everyday objects, or fabric. These props are designed to help enhance the visual experience and ensure that your work stands out no matter where it is placed.
Once you’ve found the perfect props, be sure to play around with a unique placement to bring the entire photo together. There is no hard and fast rule for using props. Just don’t put your prop where it logically makes sense for it to go.
Pro Tip: Sometimes less is more, it can be tempting to buy and use lots of props. However, this can make your product photo look cluttered and distract viewers from what they should really be focusing on, your product.
6. Product photography idea: Take pictures from interesting angles
You don’t always have to shoot your product photography directly or higher. They take product images from an angle. Different angles allow you to view different dimensions of your product. It can show how big, short, thin, or tall your product is when the consumer has it at home.
For more information, see this quick guide on how to use camera angles to make your photos more creative.
7. Product photography idea: Take pictures of the product you are using
Another fantastic product photography idea that you can try is to take pictures of the products you use. This can be content created by an influencer or with the help of models.
This type of product photography is particularly suitable for fitness or products that your customers must actively use.
If you are into active product photography, make sure that the timeliness of your photo is also important.
Timeliness is when you retain the meaning and relevance of a photo that it has today, many, many years in the future.
8. Product Photography Idea: Use Creative Photoshop Techniques
Remember, you don’t have to use a plain white wallpaper forever. For social media and branding on your website, you can get a little more creative by using Photoshops to edit the background of your product photo.
This would mean either hiring a professional graphic designer or learning some Photoshop tricks yourself. I suggest hiring a professional.
Product photography tips
Whether you take these product photos yourself or hire a professional, there are still a few things you need to have on hand to ensure you are always ready to take the perfect photo for your brand.
Here’s a list of product photography tips and tools you should know about:
Get a tripod: A tripod should always be on hand. This can be used on a camera or phone to give you a smooth shot. It also helps maintain precise angles and snap photos while working on a one-person team.
Invest in the right lighting: Lighting is so important to your product photos. It’s always better to have a ring light or softbox on hand so you can control the lighting in your photos rather than being at the mercy of the lightbulb or sun in your room.
Invest in backdrops and props: Visit websites like Amazon or even your local craft store to collect a collection of props and backgrounds. You may not need to use them right away, but it’s better to have options when you want than none when you need them.
Use editing apps or software: Invest in editing apps that can make your photos look more professional or edited. This could be simply adding a filter or it could mean resizing, sharpening and enlarging your product photo.
Create an inspo folder: Create a folder and save all of your favorite product photographs for inspiration on your next shoot. You can use this to guide you when doing it on your own or as an inspo for your photographer so that they know what type of photos you want by the end of the shoot.
Product photography summary
It may seem a bit overwhelming, but product photography is a skill like anything in business. Once you start practicing it.
Invest in the right equipment, whether it’s a better phone or a better DSLR camera. This investment is sure to pay off. Here’s a quick recap of the top eight product photography ideas:
- Use a white or black background
- Take a product detail or texture shot
- Do a flatlay shoot
- Use props
- Create a lifestyle shot
- Take pictures from interesting angles
- Take pictures of the product you are using
- Use creative Photoshop techniques