Google Advertisements retailer visits, retailer gross sales reporting knowledge partially corrected – Search Engine Land

Google Advertisements retailer visits, retailer gross sales reporting knowledge partially corrected – Search Engine Land


One other replace within the Google Advertisements reporting bug saga that began on Might 2. There’s progress on the shop visits and retailer gross sales knowledge inaccuracies.

The most recent replace. Retailer gross sales and retailer visits knowledge has been fastened for April 28 and 29, in addition to Might three onward. “We’re actively engaged on correcting the information for April 30, Might 1 and Might 2 (all dates in PDT),” Google mentioned in an replace to its weblog put up on the bug Friday.

Recap on what knowledge remains to be incorrect. Based mostly on Friday’s replace, right here’s what remains to be inaccurate:

  • Retailer visits and retailer gross sales: April 30, Might 1, Might 2
  • All different reporting: 12:01 a.m. on Might 1 to four a.m. Might 2 (PDT)

Why we must always care. Should you’re relying on full knowledge and report on retailer visits or retailer gross sales, you’ll need to hold holding off on April reporting. All different advertisers won’t have correct weekly reporting for final week.

We don’t recall a reporting glitch in Google Advertisements going unresolved for such an extended time period. Advertisers weren’t alerted to the shop conversion knowledge issues till six days after the bug was initially reported. As a reminder, this bug solely impacts reporting, not any automated bidding fashions.


About The Creator

Ginny Marvin is Third Door Media’s Editor-in-Chief, managing day-to-day editorial operations throughout all of our publications. Ginny writes about paid on-line advertising and marketing matters together with paid search, paid social, show and retargeting for Search Engine Land, Advertising and marketing Land and MarTech At this time. With greater than 15 years of selling expertise, she has held each in-house and company administration positions. She might be discovered on Twitter as @ginnymarvin.



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