Google to purchase unified information platform Looker for $2.6 billion to strengthen Cloud analytics – Advertising and marketing Land

Google to purchase unified information platform Looker for $2.6 billion to strengthen Cloud analytics – Advertising and marketing Land

Earlier right now, Google introduced plans to accumulate unified information and analytics platform Looker for $2.6 billion in an all-cash transaction. As soon as the deal is full later this 12 months, Looker will be part of Google Cloud.

“Google Cloud is being utilized by lots of the main organizations on the earth for analytics and decision-making. The mixture of Google Cloud and Looker will allow prospects to harness information in new methods to drive their digital transformation,” mentioned Thomas Kurian, chief govt officer of Google Cloud. “We stay dedicated to our multi-cloud technique and can retain and develop Looker’s capabilities to research information throughout Clouds.”

Why we must always care

As martech investments proceed to develop and digital transformation catches on, the necessity for information and analytics is highlighted greater than ever. Nevertheless, one of many largest analytics challenges digital entrepreneurs face continues to be the underlying martech infrastructure and pulling the totally different items collectively to create significant, actionable insights.

“The info analytics market is rising extremely quick as corporations look to leverage all of their information to make extra knowledgeable choices,” mentioned Frank Gens, Senior Vice President & Chief Analyst, IDC. “Google Cloud is without doubt one of the leaders within the information warehouse market, and the addition of Looker will additional strengthen their skill to serve the wants of enterprise prospects whereas additionally advancing their dedication to multi-cloud.”

The addition of Looker to the Google Cloud ecosystem may afford customers the flexibility to strengthen their analytics, which in flip ought to result in higher decision-making and enhance digital execution.

Extra on the information

  • Looker is a unified information platform that integrates information into the every day workflow of customers and permits organizations to extract worth from the information.
  • The acquisition builds on an current partnership between the 2 corporations the place they share greater than 350 joint prospects, together with Buzzfeed, Hearst, King, Sunrun, WPP Essence and Yahoo!.

About The Writer

Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, protecting matters from e-mail advertising and marketing and analytics to CRM and venture administration. With over a decade of organizational digital advertising and marketing expertise, she has overseen digital advertising and marketing operations for NHL franchises and held roles at tech corporations together with Salesforce, advising enterprise entrepreneurs on maximizing their martech capabilities. Jennifer previously organized the Inbound Advertising and marketing Summit and holds a certificates in Digital Advertising and marketing Analytics from MIT Sloan College of Administration.

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