- Link building starts with on-page SEO
- Get your on-page SEO right by working on columnar and cluster pages
- Combine your on-page success with off-page SEO strategies
- Link building is not about the amount
- Create a 12 month plan to maximize your off-page SEO success
SEO is more important than ever. As online usage increases and consumers turn to online shopping, a strong search presence is critical to your business. Your ranking and authority will determine whether you will get more visits from potential customers. Link building can help you build your ranking and authority by earning valuable links.
Quality is critical, so you need to strive for relevant content that makes your earned link more important.
How do you get started with off-page SEO?
NO-BS has earned over 50,000 contextual links after working with 5,000 link building websites helpful guide on building a strong off-page SEO strategy.
Let’s take a look at the food stalls.
Content created in collaboration with NO-BS.
Start with your on-page strategy
You can’t work on your off-page strategy without developing your on-page SEO strategy first.
Your website should be optimized for the best results so that you can get the most out of the links you are learning.
Therefore, prioritize work on quality content, target keywords, page speed, mobile optimization, and metadata, among other things.
User experience is very important. You cannot rank high on SERPs without providing the best experience to all users.
Here are some ideas to get started with on-page SEO.
Create column and cluster pages
The pillar and cluster model was first introduced by HubSpot a few years ago. This is an extremely helpful way to organize your content around the main themes and themes and to make your SEO strategy more structured.
For example, if you work for a branding agency, a column page could be about “Branding” and a cluster article about “5 Tips for Authenticity When Building Your Brand”.
Think of the pillar pages that define your company and organize your current content using clusters that fit into the pillar pages.
Working on the pillar and cluster pages can help you with both on-page and off-page SEO while building your authority through relevant content.
Create thematic link funnels
Once you’ve worked on your pillars, it’s time to create your themed link funnels.
Link funnels can help you build current authority, starting with your pillars and moving up to your conversion pages. This is the best way to tie your on-page and off-page strategy together for the best results.
Now is the time to create different layers of your links that you can use in your future content as well.
First, start by creating your column sides. Think about the main themes that define the content of your website. Your columnar pages should be the pages you want to ultimately lead everyone to.
It’s the page that brings everyone closer to any type of conversion. You can add testimonials, social evidence, details of your services, etc.
The next step is to work on your content clusters.
Your content clusters should be pages that are somehow relevant to your pillar page. They are not as wide as your pillar side, but still have a connection to it.
All of your content clusters should be linked to your pillar page.
Your links should be two to three levels long to help organize your content, and they should be somehow linked back to your cluster page.
This is a useful strategy for combining on-page and off-page optimization.
Once you have your thematic links ready, start exploring new ways to diversify your content and links.
Work on the anchors, experiment with different types of content, and always make sure you create unique content.
Now is the time to improve your off-page SEO strategy.
Create a 12 month off-page strategy
The best way to develop your off-page strategy is to work on a 12 month plan. You have more chances of being successful when you document your strategy.
NOBS created one template with some examples of content and ideas for using the table.
Here are some of the ideas to consider.
Identify your top keywords
First, identify your key keywords. You should sort them into clusters as part of your on-page strategy.
Add each keyword to a column and examine the keyword difficulty for each one.
Think of blog ideas for your pillar pages
Work on blog title ideas that could match your columnar pages. This is how you create the URL for each page.
Add other topics to the relevant pillar to make creating new clusters easier.
Make a plan for your links
Establish a plan for the content you will create for the column sides. You don’t have to create all of your posts at once! Expand your plan to include the Tier 1 and Tier 2 links for each of your clusters.
Don’t make your strategy too complicated; you can focus on one cluster and less competitive keywords at a time.
Pay attention to the anchor text
Be careful with your anchor text. Make sure the text you choose is relevant to the link you use for each cluster article.
You don’t have to target exact matching keywords. It is better if the link is naturally placed in the text.
Keep track of the links you’ve earned
Keep track of the number of links you’ve earned. This will make it easier for you and your team to track your progress.
There is no need to target high volume links at the same time. It is better to start gradually with 1-2 links per month.