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How can AR contribute to business decision making

30-second summary:

  • Augmented Reality is expected to be the main driver of a $ 108 billion VR / AR market by 2021
  • Business decision-makers can use data hypervisualization via augmented reality based on real-time data
  • AR generates visual instructions for complex processes in real time, on site and step by step, in order to make effective and fast decisions
  • By using AR to improve operational and training efficiency, business decision makers can focus their attention on leadership

Augmented Reality (AR) has come a long way since it was first introduced in the 90s. Today it is a real trailblazer for many companies. Companies are already starting to use the technology to gain strategic advantage, train and educate field technicians, improve customer satisfaction, transform the product lifecycle, and improve business decision-making.

Once you get past the hype and white noise surrounding AR technology, this is something you can appreciate real value of AR for businesses Owners, managers and supervisors who make business-changing decisions on a daily basis. What is the real value of augmented reality and is it worth the investment?

The development and use of AR has seen a sharp increase over the years and still has shown no signs of slowing down even with expected underperformance. With the start of AR development and the increasing implementation of the technology into day-to-day operations, those who don’t invest can fall behind.

What is Augmented Reality?

AR converts data and analyzes into animations, images, videos and text. These are then superimposed on the real world. Using AR devices, sensors can capture data about your interactions and send it to a machine for processing.

This in itself changes the way data is stored and access within a company – as well as problem reporting and how decisions and changes are made. In short, implementing AR is a change in the structure of the business.

AR and business decision

Data visualization essentially communicates data in a visual way and has a profound impact on our relationship with information in all settings. Designers, data scientists, and statisticians – supported by computers – have created the need to address the information overload of the Internet age.

Augmented Reality creates “hypervisualizations” in which huge amounts of data are captured in order to generate clear and understandable 3D modules that are superimposed on the real world. The importance of Visualization of extensive and complex data cannot be underestimated in business decisions.

Note the following: A manager is accessing a raw data feed from a distributed network of IoT devices in a fulfillment center – full of robots, workstations, shipping and receiving docks.

The retrieved data is important information on machine performance and operational efficiency. Correct reading of the data shows important ways to increase productivity. In other words, a decision must be made based on reading the data.

In the past, limited data would fit in a table and visually export it to a chart or graph. Then came the age of big data and the use of models to extract useful insights from large amounts of data. Augmented Reality has created a way to visualize huge data sets that reveal important trends and analyzes immediately.

In addition, AR enables users to interact with the data, move it around and in the emergence of Mixed Reality – literally move around it. In the beginning, augmented reality revolutionized the way we collect, process and analyze data.

AR has proven to be a requirement for supervisors and managers. For example, they can read performance data at a glance in real time. They know exactly who is not reaching their potential, find out why and implement new strategies.

Through data visualization, AR can communicate what problems employees are facing and where managers need to invest their time and make changes to get the results they want.

Instructions and instructions with AR

The critical function of teaching, training and coaching is already being redefined by augmented reality. They are central to improving workforce productivity and, when done well, can reduce the pressure on management to perform additional tasks. However, they are traditionally expensive, labor-intensive, and can often generate poor ROI.

In-person training is very expensive and requires trainees and professionals to meet in an everyday location. There is little scope for distance learning and standard instructional videos are non-interactive and cannot adapt to individual learning styles. In addition, additional training is always required in order to transfer newly acquired knowledge into a real context.

Augmented Reality combats these obstacles by providing real-time, on-site, and step-by-step visual guidance on tasks and complex processes. It can be applied to product assembly, machine operation, data analysis and bearing selection. 2D schematic representations of a procedure in a manual can be misconstrued and difficult to follow.

Through AR, they become 3D holograms guide and speak to users through necessary processes. There is little left for interpretation, employees can perform well, managers can track their performance and spend fewer resources on training.

Deploy AR in your company

There is no doubt that using AR can help companies increase efficiency, save costs, improve decision-making and improve the customer experience. Every company needs an implementation roadmap that outlines how the company will begin deploying AR in order to achieve maximum impact.

With the myriad of options for implementing AR, Establishing the order and speed of acceptance is the key. Companies should simultaneously consider both technical challenges and organizational skills and goals, which differ from company to company. However, there are a few things that all businesses should consider when strategically planning their augmented reality deployment.

1) What does your company need from AR?

Some AR experiences are more complex than others. Will your company benefit from data visualization? Start an AR app? Do you need AR-based training systems for your remote employees? Make sure you understand the value your AR application brings to the business.

2) How does your organization create digital content?

All AR experiences require content. You can reuse existing digital content such as product designs. However, over time, dynamic consumer or executive experiences need to be recreated from scratch – which requires specialized expertise.

3) What AR hardware do you need?

Typical AR experiences were developed for smartphones that make good use of their simplicity and ubiquity. Demanding experiences require tablets, headsets, smart glasses and headgear.

Microsoft, Google, and Apple each offer AR technologies that are optimized for their own devices. While the Battle for smart glasses Organizations should continue to consider where to get their AR hardware.

4) software development vs. content publishing

Most of the early AR technologies are provided through stand-alone software that can be downloaded to a smartphone or tablet along with the digital content. This approach provides the correct resolution and relatively more reliable experience.

Developers can also create apps that don’t require an internet connection. The problem here is that every time the AR experience changes, software developers have to rewrite the app. In ever-changing business scenarios, this can be problematic and expensive to say the least.

An alternative is to use commercial augmented reality publishing software that creates AR content and hosts it in the cloud. The content can then be downloaded if necessary. Just like the content of the website, this AR content can be changed, updated or supplemented without changing the software.

This is particularly beneficial for companies with large amounts of data, conflicting needs, and constantly changing needs.

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