Instagram Benchmarks for Manufacturers: Engagement, Hashtag, and Emoji Traits

Instagram Benchmarks for Manufacturers: Engagement, Hashtag, and Emoji Traits


Video is the content material kind that tends to spark probably the most engagement on Instagram, in accordance with current analysis from quintly.

The report was primarily based on knowledge from an evaluation of greater than 8.9 million Instagram posts made by 44,432 model profiles between January 1 and September 30, 2018.

Carousel posts (posts with a number of photos) garner 2.2% extra engagement (likes and feedback) in contrast with single-image posts, and video posts garner 18.6% extra engagement in contrast with carousel posts.

Video posts garner 21.2% extra engagement, on common, in contrast with picture posts.




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