Instagram lets entrepreneurs share posts throughout a number of accounts – Advertising Land

Instagram lets entrepreneurs share posts throughout a number of accounts – Advertising Land

Screenshot of Instagram’s new characteristic shared by Matt McGee.

Instagram rolled out a brand new characteristic that provides iOS customers managing a number of accounts the choice to share a submit throughout two or extra of the accounts below their administration. “We’re rolling out this characteristic to offer a greater expertise for individuals who typically submit to a number of accounts,” says an Instagram spokesperson.

Why it is best to care

Entrepreneurs and social media managers overseeing a number of accounts owned by a single model will now have the ability to submit a single piece of content material throughout a number of accounts they handle whereas they’re on the go, saving them each effort and time.

In response to a screenshot of the characteristic shared by Matt McGee, an actual property advertising and marketing skilled (and former Advertising Land editor in chief), customers will see a “Put up to different accounts” possibility when creating a brand new submit, and so they can choose the accounts they wish to submit to utilizing toggle switches.

Though social media managers working a number of Instagram accounts for a serious model are probably utilizing a social media administration software to coordinate and plan Instagram exercise, this new characteristic will give them extra flexibility to shortly submit a bit of content material throughout a number of accounts immediately throughout the app. This can be quicker than accessing their social media administration platform.

Influencers on the community may also profit from the characteristic, making it simple for them to share the identical promotional content material throughout their separate Instagram accounts.

Extra on the information

  • The flexibility to share one submit throughout a number of accounts concurrently is just obtainable on Instagram’s iOS app, with no present plans to increase to Android customers.
  • Whereas Instagram is permitting customers to share the identical submit throughout a number of accounts, Twitter blocked its customers from posting an identical content material throughout a number of accounts final 12 months in a transfer to curb spam and bot exercise.
  • Final month, Instagram launched a number of new consumer options, together with the power to reply to a questions sticker with a track, new Instagram Reside stickers and a countdown sticker for Tales.


About The Writer

Amy Gesenhues is Third Door Media’s Common Project Reporter, masking the newest information and updates for Advertising Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a lot of every day newspapers from New York to Texas. With greater than ten years of promoting administration expertise, she has contributed to quite a lot of conventional and on-line publications, together with,, and Gross sales and Advertising Administration Journal. Learn extra of Amy’s articles.

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