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Final week, I did one thing I promised I’d by no means do to myself: I made an impulse buy over $100. Now, for you much less frugal consumers on the market, you may scoff at my definition of splurging. However what I discovered most attention-grabbing about my sudden compulsion to purchase glasses that filter blue mild wasn’t the impulse itself. It was how shortly the commercial beneath satisfied me that I wanted the eyewear in my life.