30 second summary:
- Most of the time, your contact us page is one of the few pages that appears most of the time on your website
- You might make a mistake or two that unwittingly cost you conversions
- Grace P. highlights the four most common mistakes on the contact us page and how you can fix them
A contact page is a medium that connects you with your target audience. Most of the time, it’s one of the few pages that appears most of the time on your website. It’s also one of the most important parts to getting your conversions. Unfortunately, you’re likely to make a mistake or two that unwittingly cost you conversions. Some errors are more visible than others. Do you want to know if you are already making mistakes on the contact page or not?
Our article highlights the four most common mistakes on the contact page that may be costing you conversions. It also tells you how to fix them.
The four most common contact page errors you need to stop
1. Inadequate or invasive contact forms
Exploring a contact form is both exhausting and sacred, and it takes time to get it right, but it only takes a moment for everything to be wrong. Contact forms can usually be divided into two categories: either too many fields or too few fields. There are so many areas where you have to put in your maternal grandmother’s maiden name and of course the scary phone number.
People want to tell you what to tell you. However, if you don’t allow them, you could miss a conversion. On the other hand, not everyone has the patience and time to fill out twenty fields to be able to ask you if the discount code is active. In this case, if you don’t explain the purpose of each form or the correct way to enter its information, you could lose out on a conversion.
Build your contact forms based on the purpose of your website and the audience of your website. If a customer feels that your form isn’t adequately informing them of their needs, it’s a bad form.
If your form takes more than two minutes to fill out, this is a pointer you are asking too much of them. Instead of going for the standard type of contact form that requires a name, address, and message, create your contact form based on your customers’ needs.
In this way, they can provide answers tailored to their individual needs. The questions on the forms are enough to assess needs and wants without being overly invasive.
2. Use forms only
Shapes are excellent. However, they are not the ultimate convenient way for a prospect to contact you for one reason or another. When a person tries to contact you, they are usually doing something vital and you don’t want to stop them.
When you create more than one medium for them to contact you through, you seem pretty accessible. You don’t always have to follow the standard form. You can use other workable options like calling, chatting, or emailing.
No need to add your phone number to your page. However, add other ways for users to contact you. If you don’t want to add an electronic or physical address, you can use your social media icons. Wonder Site has an excellent example on this point.
3. Untracked Form Submissions
Answers from completed and submitted forms are not always guaranteed. People fill out forms and sometimes get no replies. This boils down to no one monitoring what was coming in.
If you don’t see your form submissions, you can be missing out on a potentially important opportunity. It also speaks badly about managing your website and the relationship you have with your users.
Link your contact forms to an account that you will likely check regularly. You can even assign this single task to someone. It doesn’t make sense to have a contact form if you don’t go to the trouble of responding to users who contact you. Here is an example of another effective contact page from NJI3.
You want to endeavor to respond to all inquiries that come in on your website. You can take this to another level by writing positive confirmations with a name on your contact forms. For example, tell them that Joshua will return to them within 24 hours.
This will force your users to fill out and submit the contact forms.
4. Broken forms
It is common for things to break, but it is uncommon to let them break. Like many things, shapes can be broken in many ways.
Examples of broken shapes are:
- Submit buttons that don’t work
- The forms that don’t confirm you’ve filled out all the fields and keep sending back error messages
Shapes can break for strange reasons. You are not always responsible for incorrect forms, especially if you are using a third-party application. Your users won’t see it in that light, however. They take their conversions with them and flee your website.
Test your contact form at least once a month, especially if you haven’t received any posts recently.
That way, you can spot all kinds of form errors that are occurring before your users even notice them. A surefire way for your prospects to see if your form is working properly is to see a confirmation notification shortly after they click the submit button.
Contact pages are very important as they act like a bridge connecting your company to the outside world. And because of its importance, you want to make sure you’re doing everything right. There are certain mistakes you may already be making that are costing you conversions. Our article covered the top four errors and their solutions that we hope will help you get more conversions.
Grace P. is a content writer at Monify Media.