09 Jan Reddit hires former Twitter advert staff director as VP of advert merchandise, engineering – Advertising and marketing Land
Reddit introduced on Wednesday it has named Shariq Rizvi as its vice chairman of advert merchandise and engineering. Rizvi will lead Reddit’s monetization and adverts product staff, and report back to CEO Steve Huffman. Most just lately the co-founder and COO of Netsil, a monitoring platform for contemporary cloud functions, Rizvi served as Twitter’s co-founder of efficiency adverts enterprise and a director on its adverts staff from 2012 to 2016.
Why you must care
With this newest rent, Reddit is aiming to take its efficiency and direct response advert choices to a brand new degree. Rizvi’s background in advert tech and entrepreneurial initiatives present that the corporate is dedicated to additional constructing out its advert platform to draw extra advertisers to the positioning.
“Reddit gives a robust answer to the human want for true neighborhood and genuine communication, which I’ve skilled first-hand. Other than the clear worth for customers and advertisers, there’s additionally an apparent match between my data, expertise, talent set and what Reddit wants proper now –– to scale up the net adverts platform,” mentioned Rizvi.
The corporate spent final yr rolling out a full redesign of its web site — the primary since in additional than a decade — and launched new advert choices, together with native video adverts, native promoted submit adverts and new call-to-action buttons for adverts. CEO Steve Huffman commented on the corporate’s latest efforts to construct out its advert platform within the launch asserting Rizvi’s rent.
“All through 2018, we’ve demonstrated the worth of partaking with our neighborhood — and new stock like native cell and native video adverts within the redesign have showcased the chance for branded engagement. Whereas video and engagement campaigns will at all times stay a spotlight for Reddit’s Model Partnerships staff, Shariq’s rent represents an extra funding in a extra strong, performance-driven suite of promoting options for entrepreneurs in 2019,” mentioned Huffman.
Extra about Reddit’s new VP of advert merchandise and engineering
- Rizvi joined Twitter in 2012 after the corporate acquired his internet safety agency Dasient — an enterprise startup that was backed by Google Ventures.
- Along with beginning Dasient, Rizvi can be based Netsil which was acquired by Nutanix in 2018.
- Rizvi started his profession at Google, engaged on merchandise like internet search, App Engine and the Google Calculator.