The 19 Instagram Accounts With the Most Followers (& What Entrepreneurs Can Study From Them)

The 19 Instagram Accounts With the Most Followers (& What Entrepreneurs Can Study From Them)

When Instagram was first launched, it was considered solely as a enjoyable, visible social media community. These days, it is also used as a serious content material promotion device for manufacturers and influencers.

Actually, in response to Sprout Social, 80% of Instagram customers observe a model, and one of many three most-viewed Tales of all time was posted by a enterprise account.

Together with enterprise accounts, influencer advertising and marketing can be on the rise. For example, 93% of influencer advertising and marketing campaigns happened on Instagram in 2018.

By introducing key product updates like video, tales, and IGTV, Instagram now boasts over 1 billion month-to-month energetic customers who spend near an hour scrolling by way of the app every day they log in.

Instagram’s recognition lets most manufacturers forge an emotional reference to a large viewers. Some manufacturers are so good at visually partaking and resonating with Instagram customers that they’ve attracted tens of thousands and thousands of followers.
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That will help you study from the platform’s better of the most effective, we have compiled a listing of 19 accounts with the best variety of customers — in addition to a number of key takeaways from every.

As a result of the accounts with probably the most followers belong to influencers and celebrities, we have break up this rundown into two sublists which might be model and influencer particular. 

1. Instagram

Followers: 303 Million

Instagram units an awesome instance for manufacturers who really need to have interaction an viewers on their app. By curating and reposting their customers’ most fascinating content material on their very own profile, Instagram reveals their followers that on a regular basis individuals can meet their artistic and creative potential on the platform.

This conjures up manufacturers and regular Instagram customers to spend the effort and time required to craft visually gripping content material that can immediately maintain an viewers’s consideration.

Instagram additionally does a very good job of selling their tales and IGTV present about celebrities, wildlife, and different culturally related subjects. They publish authentic content material that highlights upcoming episodes, however the posts learn extra like a characteristic story than an commercial, which sparks extra curiosity within the present.























2. Nationwide Geographic

Followers: 111 Million

Nationwide Geographic hires probably the most proficient photographers on this planet, so their Instagram posts of landscapes, cityscapes, and the encompassing life at all times appear to be awe-inspiring. However their beautiful visuals aren’t the one purpose why they’ve attracted over 100 million followers.

Nationwide Geographic is a historic journal that is well-known for his or her credible journalism and compelling storytelling. In every publish’s caption, they can craft fascinating narratives concerning the photograph or video, often in a method that spreads consciousness for a related environmental challenge.

Nationwide Geographic additionally makes use of Instagram Tales, Tales Archive, and IGTV to drive site visitors to featured articles and movies on their web site. However additionally they know their followers want to not go away the app.

As an alternative of utilizing gimmicky visuals and clickbait copy to coax individuals into visiting their web site, they really summarize the characteristic article or video of their tales and IGTV reveals.

For entrepreneurs, Nationwide Geographic’s Instagram technique clarifies that it is essential to fulfill your viewers the place they’re, and never power them to go someplace simply since you need them to go there.

If individuals find yourself clicking by way of to your web site, that is nice. However try to be greater than keen to coach your viewers the place they need to be educated, even when it ends in a decrease quantity of site visitors.

3. Nike

Followers: 88.5 Million

Within the promoting trade, Nike is thought for his or her motivational advertisements that encourage athletes to consider in themselves when aiming to achieve their full potential.

On Instagram, the enduring model’s content material follows this theme, with posts within the type of brief movies, documentaries, and inspirational movies and images. Nike additionally makes use of Instagram to replace their followers with fast information concerning the sports activities world, proving that they deeply perceive their viewers’s pursuits and wishes.

4. Actual Madrid

Followers: 72.6 Million

Actual Madrid is arguably the most well-liked soccer workforce on this planet, so a lot of the workforce’s Instagram posts replace their huge fan base on scores, highlights, and transactions.

However the best way they entice and interact twice as many Instagram followers as groups with comparable fan bases is not by way of normal updates. They’ve constructed their huge following by giving their followers an inside look of the workforce’s on a regular basis actions by way of participant takeovers and apply highlights on IGTV.

Breaking down these obstacles between fan and participant makes Actual Madrid’s fan base really feel like they really know their favourite gamers on a private degree, which develops a extra intimate and dependable relationship between the 2.

5. FC Barcelona

Followers: 71.1 Million

Like Actual Madrid, FC Barcelona updates Barcelona followers with sports activities pictures, season-related stats, details about Barcelona gamers, and different enjoyable tidbits associated to the workforce and season.

They use a mixture of content material kinds with movies, motion pictures, and posed images, however they at all times use many tags, hashtags, and eye-popping emojis of their captions.

Throughout video games and different occasions, you’ll find FC Barcelona launching one or a number of Tales with their very own video content material in addition to curated content material sourced from followers.

With curated Tales by followers, they’re capable of publish extra contemporary, attention-grabbing content material. FC Barcelona’s curated Tales additionally allow followers to contribute to the Instagram channel. Whereas we aren’t capable of publish tales straight, you’ll find some on the account’s web page.

6. 9GAG

Followers: 50.2 Million

With loads of canine, cat, and child movies, meme references, and jokes which might be virtually too relatable, 9GAG has one of many funniest accounts on Instagram.

The account’s Instagram tales and Tales Archives have interaction their viewers nicely too — they publish a ton of polls about subjects that everybody has a solution for like, “Is soup a meals or a beverage?” and “Would you journey to the previous or future?”

Additionally they use Instagram tales to drive site visitors to their web site by asking their followers to swipe up and see in the event that they accurately guessed the title of a TV present or film with solely emojis as clues. On IGTV, they generate much more model engagement by letting their followers ask questions throughout stay Q&As with celebrities.

As the one on-line content material platform on this listing, 9GAG proves to entrepreneurs that interacting along with your viewers is among the finest methods to have interaction them, develop a relationship, and entice extra followers like them.


Followers: 43.7 Million

Scrolling by way of NASA’s Instagram feed makes you are feeling a little bit like an astronaut floating by way of the depths of house. You will expertise intimate views of various planets, constellations, and supernovas within the Milky Method galaxy, all of that are taken by NASA’s spacecrafts and Hubble House Telescope.

 NASA’s Instagram Tales and IGTV channel additionally educate their followers about attention-grabbing house insights, just like the views of the solar and Earth, the seek for life in house, and NASA’s new know-how launches

NASA’s recognition on Instagram proves you could truly create instructional content material that does not sacrifice any leisure worth.

8. UEFA Champions League

Followers: 41.Three Million

Within the final 12 months, the Champions League surpassed the NBA’s account in Instagram followers. Like the opposite soccer model accounts we have famous, the Champions League recurrently posts motion and workforce pictures, in addition to updates associated to approaching and previous video games. 

Together with common updates and motion pictures, among the account’s common posts embrace stats like “Prime Scorers,” behind-the-scenes movies, and workforce roster photographs. 


9. Marvel

Followers: 37.5 Million

Marvel posts recurrently about its motion pictures, TV reveals, and content material. It additionally mixes issues up with using photograph and video posts. Moreover, the account sometimes makes use of enjoyable movies to cross-promote with different Marvel-affiliated accounts and influencers. 

Whereas many different accounts, like HBO, promote their content material by posting trailers as Instagram Tales, Marvel makes use of Tales to cowl crimson carpet premiere occasions. These tales embrace images and clips of the celebrities, in addition to different attention-grabbing issues that occur on the occasions. Most not too long ago, Marvel featured the premieres of Darkish Phoenix and Avengers: Endgame. 

10. Chanel

Followers: 34.9 Million

Throwback Thursday will at all times be an enormous deal on social media — who would not love a heavy dose of nostalgia each week? Lately, although, Chanel determined to take #tbt to the subsequent degree. They have been evoking nostalgia in fashionistas everywhere in the world by posting outdated advertisements that highlight earlier trend tendencies for his or her Chanel Holidays marketing campaign daily.

The legendary trend model additionally posts lots of content material about Coco Chanel’s early trend influences to advertise Inside Chanel, an internet collection that recounts Coco’s life and the way she constructed her trend empire.

Harnessing the facility of the previous is among the handiest methods to evoke an emotional response out of your viewers and forge a reference to them. With that in thoughts, nostalgia ought to at all times be in your advertising and marketing arsenal.

1. Cristiano Rinaldo 

Followers: 170 Million

So, who has probably the most followers on Instagram? That might be Cristiano Ronaldo, who’s been referred to as the world’s finest soccer participant (or fútbol participant).

Together with the anticipated soccer motion pictures, his Instagram technique largely includes paid partnerships and cross promotions. Here is only one instance: 

The account’s content material is a mixture of sports-related updates, images capturing his life outdoors of the sector, and occasional motivational posts about subjects like health and clearing your thoughts.

One factor this account places nice effort into is the imagery. All of its photographs and movies are crisp, clear, colourful, and high-production high quality. We have discovered that enhancing photographs earlier than importing to Instagram can actually make a distinction in how skilled a model or particular person account appears to be like. Ronaldo’s account is one nice instance of this.

2. Ariana Grande

Followers: 156 Million

Ariana Grande has not too long ago gained an extremely massive following on the platform. Her model is very related to the youthful demographic of Instagram. 

All through the final 4 years, plainly Ariana has not wanted to make use of partnerships or promotions to strengthen her following. Here is an instance of one of many few promotional posts she has had on her account, which dates again to 2015:

At the moment, it appears her technique includes a excessive posting frequency, with round six or extra updates per week. She primarily makes use of the platform to replace customers on her day by day life and her music profession. These posts usually embrace images of her canine, behind-the-scenes movies, and live performance highlights.

Ariana has additionally experimented with IGTV. Lately, she used it to announce the drop of her new track “Sweetener” by together with the track within the publish itself, in addition to a hyperlink to it within the caption.

Any such technique may make her followers and followers really feel like they’re being rewarded for his or her loyalty on the platform. On the similar time, the chance of listening to Ariana’s new music may entice new audiences to observe her. 

Lots of her posts often embrace brief captions which can solely embrace one or two emojis. This doesn’t appear to be unusual for main celebrities on the platform, as they might not have a massive must optimize captions.

Whereas Ariana and different listed influencers could not have, or want, a caption technique, these beginning out on Instagram or aiming to develop their following ought to observe optimization finest practices. These embrace crafting attention-grabbing captions which will use hashtags, and account tagging.

3. Selena Gomez

Followers: 151 Million

Selena Gomez’s content material is a enjoyable mixture of paid partnerships, selfies, and quotes. As the previous most-followed individual on Instagram, she has mastered optimized photograph captions, Tales, paid partnerships and cross-promotions with different influencers. 

Whereas her posts strategically embrace paid promotions and influencer cross promotions, she additionally makes use of Instagram to share inspirational quotes or her ideas on sure political subjects, which provides extra of a human facet to her web page.

4. Dwayne (The Rock) Johnson

Followers: 145 Million

On any given day, Dwayne Johnson may use the platform to replace followers on his household life, what he is consuming on his “cheat days”, his health merchandise, or the motion pictures he is engaged on. He is additionally began utilizing IGTV to advertise his tasks and private model. He usually movies himself giving health ideas, discussing his new merchandise, or updating followers on different attention-grabbing occasions in his life.

5. Kim Kardashian West

Followers: 141 Million

The Retaining Up With The Kardashians star has not too long ago posted much more about her household and her KKW Magnificence Line. She additionally isn’t any stranger to cross promotions and partnerships. Whereas most of her posts are artsy or strategic, she is just not afraid to publish one thing jaw-dropping or humorous infrequently.

Here is one humorous publish the place she promotes The Secret Lifetime of Pets.

She makes use of IGTV to advertise her tasks, like trailers for Retaining Up with the Kardashians. She may even sometimes workforce up with different influencers for tutorial-styled posts.

On this video, her hair stylist Mario Dedivanovic walks followers by way of how they will recreate Kim’s latest Met Gala look:

6. Kylie Jenner

Followers: 137 Million

Whereas Kylie Jenner’s particular person account follows her day-to-day life, she has additionally used it as a device to advertise her firms: Kylie Cosmetics and Kylie Pores and skin. Though Kylie recurrently tags and engages in cross promotion along with her firms’ accounts, her private Instagram nonetheless has over 100 million extra followers than the opposite two, mixed.

Most not too long ago, Kylie has used IGTV to offer followers Kylie Cosmetics tutorials. This technique permits her audiences to see how the merchandise look and study how to make use of them earlier than they make a purchase order.

Any such content material could have interaction potential patrons which might be each skilled and fewer skilled in purchasing for make-up.

7. Beyoncé

Followers: 128 Million

Like Ariana Grande, Beyoncé focuses extra on her creative facet than in cross promotion or paid promotion. She additionally breaks from the standard mould by not often posting captions and letting her high-quality imagery or video converse for itself.

On her Instagram, you possibly can often discover slideshows of high-quality images of her, high-fashion pictures the place she’s seen in numerous kinds and outfits, and occasional promotions of her personal private tasks — resembling her Netflix live performance documentary, Homecoming.


8. Leo Messi

Followers: 121 Million

The soccer participant recurrently posts images of himself on the sector, in addition to his day by day life. His posts are a mixture of images and well-edited movies. When movies are included, they’re usually a part of paid promotions. Messi has additionally dabbled within the Tales characteristic, the place he reveals off images of himself, photographs from sport occasions, and some photographs of his household. 

Whereas he would not publish massive captions on his private posts, he often optimizes paid promotional posts with tags and hashtags. He additionally posts considerate captions in each English and Spanish. This may open up his following alternatives internationally. 

9. Taylor Swift

Followers: 118 Million

The musician’s Instagram is stuffed with images from live shows in addition to a number of images from her on a regular basis life. Not like Beyonce and Ariana Grande, Taylor Swift embraces captions with emojis and hashtags. She additionally does a superb job of tagging different accounts. This account is an efficient instance of how sturdy captions and account tagging methods can actually optimize your Instagram.

Her posts are sometimes colourful and in slideshow format, which permits customers to swipe by way of a number of photographs. 

Taylor has additionally used her Instagram as a device to advertise reveals and albums. Like Ariana Grande, she not too long ago posted tales to advertise and provides customers a style of her single, “ME!” 

As they seen the brief story, customers might swipe up to a hyperlink which listed websites the place you can take heed to, obtain, or save the track. This technique provides customers a style of content material after which a fast payoff once they swipe up.

Key Takeaways From the Most Adopted Accounts

By trying on the most-followed manufacturers and influencers, we are able to see some key methods that a lot of them have in widespread.

Listed here are a number of you could begin utilizing, even and not using a large following or a big social-media price range.

  • Optimize captions witty or considerate captions with hashtags, account tags, and eye-popping emojis.
  • Use cross promotion or paid methods to affix forces with different accounts or influencers.
  • Experiment with new options together with Tales or IGTV to offer customers new methods to have interaction and devour your branded content material.

Instagram Hacks

Initially printed Jun 11, 2019 5:12:00 PM, up to date June 11 2019


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