Outsourcing a job is nothing new in today’s world. This is one of the most efficient ways to find international talent and network with them to increase your company’s efforts.
In 2019, the global outsourcing market was valued at $ 92.5 billion, and for years to come, that number will only increase as remote working has increased in the wake of the pandemic.
One of the most common outsourced tasks is graphic design. When a picture is worth a thousand words, a graphic can be worth the sales it brings in when visual imagery is needed in digital marketing, content, and social media.
Whether you’re a DIY entrepreneur, Shopify owner, or organization and need an extra hand in getting someone to create exceptional graphics for your business, you need to consider outsourcing the work.
Today I’m going to show you how to outsource graphic design work that your clients will love.
1. Plan your branding and essential documents
Before you scroll through design websites and hire a graphic designer, you need to prepare beforehand. If you have a vague idea of what you want, just run down the rabbit hole.
An excellent outsourced lease starts with you. The first thing you need to do is create a detailed graphical representation of the project at hand. This allows you to break down all the essential details and elements that should be present in your project. You can either use a template or customize your own template based on the medium or graphics project.
Once you’ve done your graphic job, you’ll also need to send a branding guide or mood board with your logo, brand colors, text, styles, do’s / don’ts, and other design elements that will be used to represent your branding better. Finally, create a folder with your brand’s logo on it so you can share it with your graphic designer.
Once you’ve gathered your official documents, you need to get samples of what you want. As someone who works with content, I had to send requests to graphic designers on a daily basis. This taught me two things:
- Graphic designers are not open-minded readers.
- Always collect examples for the final look.
Finding a visual example of what you want your results to look like can guide the graphic design so that no time is wasted working on something you may end up disapproving of. Finding examples can also inspire you to find new ways to make your project better.
You can use online platforms like Pinterest, Instagram, Behance or ArtStation to find amazing graphic designs, projects using different tools like Adobe Photoshop, After Effects and some more.
2. Define your budget and your project
Let’s talk about money now. It might be tempting to think that just because it’s outsourced will make your job cheaper. But that’s not always the case.
You may find cheaper graphic designers, but if you save a few bucks you can lose time and reduce quality. The best way to avoid this is to set a realistic budget for your project or graphic designer. Stick to what you can afford, but don’t settle for less than your business needs – and deserves.
When setting your budget, you need to decide whether you will:
- Pay by project.
- Pay on the basis of a retention agreement
- Pay by the hour for small projects
- Pay a fixed price based on the project specifications
See the HubStaff manual for more information. This is how you get high quality graphic design work within your budget.
3. Find your graphic designer
If you are looking for a graphic design, there are several different ways to outsource a graphic designer.
First of all, remember that a graphic designer’s main responsibility is to create graphics. You are not a website developer or a social media manager. So if you need someone to provide these services, you should consider hiring or outsourcing someone in your company.
After choosing your graphic designer, don’t forget to send legal or official documents such as nondisclosure agreements, contractual agreements or non-compete agreements.
You can publish your project on your online platform in order to attract external professionals for offers or interviews for the project, or you can find professional freelancers on the following websites and reach them for your project:
4. Layout feedback & expectations
Once you’ve chosen your graphic designer, you’ll need to work with them as if they were your own collaborators. Since they are new to your brand, they may have more questions than usual because they are aimed at getting the best results.
When it comes to time for feedback, you should be as specific as possible to guide the graphic designer properly.
Just saying “I don’t like it or it’s not creative enough” shows that you may not even know what you want, which is what makes the project challenging. When both of you are satisfied and enjoyed working together, it is hard to maintain the partnership as a good talent.
After the job is done
Whether you are a solo preneur or an outsourcing company, today you can tap into a talent resource that can help you develop and build your business. Here’s a quick rundown of how you can outsource graphic design work that your customers will love:
- Plan your branding and essential documents
- Define your budget and your project
- Find your graphic designer
- Layout feedback & expectations
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