Being an influencer is considered much more than a selfie posting Instagram user. Now, it’s one of the top marketing tactics brands can use to reach millions of followers.
We know the benefits of influencer marketing as marketers. But the benefits of being an influencer are just as good. You can collaborate with well-known brands, earn commissions or contracts by creating content, managing projects and being a brand ambassador for everyone.
But as good as that sounds, the competition to be an outstanding influencer is also top notch. Even if you just want to be an influencer to help your brand grow, you still have a lot of work to do. Today I’m going to show you how to become an influencer to grow your business.
First, you need to determine where you stand as an influencer. If you haven’t started your social media accounts yet, you should skip this section. If so, read on.
Influencers come in all shapes and sizes, and you no longer need a million followers to be considered an influencer. Venngage shows how brands classify influencers.
That way, they can determine which projects or budgets to consider before reaching out to you. It can also help you understand where you are on the influencer’s food chain. As you know, the more followers you have, the more influence you can have over them.
1. What are your influencer goals and objectives?
Before you start posting or creating content, you need to decide what exactly you want to achieve as an influencer for your business. Ask yourself what the real end goal is, aside from hundreds of followers or just plain sales.
Think about your influencer marketing goals. Influencer marketing only works in, you have influence and when your influence creates sales.
Based on your business model (service or product), you may want to create goals that are aligned to:
- To acquire x customers per month to meet your financial goals
- To sell x amount of products per month
- Solidifying yourself as a thought leader in your industry that people turn to for advice.
- Collaborate with other influencers
- Increase the use of a discount or incentive to increase sales
- Promote new products and brand awareness
- How to increase the traffic of your e-commerce shop or your landing page
2. Define and research your industry / niche
Now that you’ve defined your goals, it’s time to define and research your industry or niche. Based on your niche, you will be expected to post certain types of content to attract your ideal followers and audiences.
You can choose your niche based on your business, but you need to go a little deeper. For example, if you’re a restaurant owner serving Italian food to people in New York, Italian food is your niche. Research different food brands and focus on hashtags, organic content, and brands that have been rising stars in this niche.
Once you know your niche, you can influence the right people with the right form of content.
Now is the time to choose and complete your profile. Nothing turns away followers from an influencer than incomplete profiles. This not only creates trust, but also credibility. So make sure that every social media profile you want to be the most active on has:
- A creative and exciting biography
- A stunning profile picture or display picture
- A username that will be used on all of your social media profiles.
- Add a link on your website, blog, email list, e-book, or youtube videos.
Influencer example: Victoria Taylor
For more help filling out your social media profiles to officially make them an influencer, see the following guides:
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4. Use high quality pictures and videos
Most social media platforms are highly visual. This means that a picture is worth a thousand likes and you can judge a profile based on its pictures.
In the world of influencer marketing, it is important that you only showcase your best images, videos, or roles. Statistics show that 90% of the information sent to the brain is visual, and people make their first impression in just 50 milliseconds.
Whether you are taking pictures with your phone or a professional camera, keep the following in mind:
- Always have bright lighting (outside or inside) so the viewer can see clearly everything you are depicting
- Make sure your pictures are in focus. Blurry images do not have the same effect as sharp images.
- Do you have a uniform theme or gift. This is essentially important when using Instagram.
Influencer example: Taylor Loren
Maybe you’re new to Instagram or post pictures on your social media. Here are some helpful tips and tricks that you can try right now:
Writing the perfect caption starts with knowing who exactly you are writing for, for your followers. Write captions that are easy to connect with your target audience to help build your community.
For example, Naomi is an influencer coach who uses her own influence to find and nurture leads. She writes captions pointing out the struggles of being an influencer and making money from it. She understands her target audience and uses her captions to connect, attract, and engage with her ideal audience.
Influencer example: Naomi aka naohms
When you write closed captions that sell, influence, and engage, it means emojis, jokes, jargons, and terminology that your ideal follower will use on a regular basis. When writing closed captions for your audience, ask yourself these questions:
- Will my audience understand this reference?
- Would my ideal customer say that?
- Are emojis suitable here?
- Do I need to add more context to this post?
- Is this label easy to read?
- Does this caption capture my brand voice?
You can also use these 8 must-have tips to create the perfect Instagram caption
6. Show that you are not selling your product or service
One of the biggest mistakes influencers make in growing their business is that if they post a personal picture with a sales signature, the sale will find its way. But that’s not how it works.
People trust influencers towards brands because they don’t like being sold to them. Influencers have mastered this art because they simply share, not sell, their favorite brand and products. It would help if you did the same.
Instead, use the art of storytelling to showcase your services and products. To be honest, storytelling isn’t as easy as it looks. That’s why we created this guide: What Brand Storytelling Is and How To Do It (With Examples!) To help you out.
Influencer example: M on ic a PI rani
Engagement with your followers and your community shows you how good and effective your content is on social media. Without engagement, your content will fall flat on your face. Regardless of whether it’s 100 or 10,000 followers, engagement means a lot more to you than it does to followers.
Influencer Patricia Bright is consistently committed, for example, through comments, likes and shares that show how easily your content can be connected to your target group.
Influencer example: Patricia Bright
If potential followers find that your engagement is low, they are less likely to follow you, while if your engagement is high, you will gain more followers. Engagement can come in many forms and forms, such as:
- Direct messages
8. Network with other influencing factors in your industry
Reach out to other influencers in your niche and work together by creating content and helping each other grow. With your combined audience, you increase the chance of gaining more followers for each other. You can work together as follows:
- Video collaboration
- A giveaway
- Behind the scenes
- Have fun and try new things together
- Listing of your favorite products
- Q&A session
Choose someone who compliments your niche, rather than just choosing someone based on their number of followers. Are you wondering, does this person’s message match mine?
Influencer example: James Charles
9. Use the best hashtags in your post
Hashtags help make your post more visible to people who don’t follow your social media account.
Influencer example: Instagram Creators
You need to choose the most popular hashtags to increase the visibility of your content. Here’s a list of the best hashtags guides to help you get the most out of your next post:
10. Provide an incentive to collect leads
Followers are not just customers. Hence, it is important that you find a way to collect leads. Leads are prospects that you can convert into paying customers.
You can do this by adding a landing page to your bio link and creating a squeeze page. This is a kind of landing page with a specific purpose to collect a lead’s email address. You can also use a popup on your landing page.
Influencer example: Signed Blake
There are advantages and disadvantages to being an influencer, but the advantages far outweigh the disadvantages. One of the most important tactics not listed in this article is to be consistent. The only way to rise as an influencer, promote your business, and grow your online community is by showing up on social media every day.
Influencers don’t really have a day off. That’s because the competition for the next best influencer is always on. So you have to be at the top of your game. This can mean investing in marketing tools or apps to publish content while you work on building your business.
Here’s a quick recap of the top ten ways you can become an influencer to grow your business:
- What are your influencer goals and objectives?
- Define your ideal follower & industry / niche
- Select your social media account and complete it
- Use high quality pictures and videos
- Master your social media subtitles
- Show your favorite products or services
- Engage with your followers and create a community
- Network with other influencing factors in your industry
- Use the best hashtags in your post
- Provide an incentive to collect leads
On the subject of matching items