June 25, 2020
- Over the past 90 days, Vidyard has added 2.8 million users to its video creation, sharing and inclusion tools, with new signups increasing by more than 400% each month
- More than 50% of business people say they now send asynchronous video recordings, while 87% say they use live video conferencing more often
- The fastest growing screen recording and video sharing use cases include sales, training, team collaboration, and internal communications
KÜCHENER, Ontario – June 25, 2020 – In the wake of the COVID-19 pandemic, businesses everywhere are deploying new technology to stay connected with customers, employees, and their own teammates while working remotely. At the center of this shift has been the increasing popularity of online video as the next best thing to be there in person. New 2020 data from Vidyard and Demand Metric shows that not only are video conferencing tools like Zoom and Microsoft Teams skyrocketing, but asynchronous video recordings are also skyrocketing to connect with customers, share updates, and even replace live meetings with timely ons -Demand videos.
Since mid-March, when remote working began for many in North America, Vidyard has added 2.8 million users of its video creation, sharing and inclusion tools. Videos created and shared by Vidyard users were viewed more than 40 million times in the same three month period. These numbers represent an increase of more than 400% compared to the same data from the previous 90-day period.
“Video is changing the way companies and business people share information in the new world of remote business. Video is simply more efficient, more expressive, and therefore more effective than standard text, ”said Michael Litt, Vidyard co-founder and CEO. “We’re seeing explosive growth in the number of people creating and sharing videos, and we’re seeing more video use cases than ever before. Everyone from sales reps and business executives to educators and project managers are now creating videos every day to connect with others in a digital world. It’s incredibly inspiring to see and we thank our team for increasing their commitment to the growing demands on video. “
Working from home, social distancing, and travel restrictions have all led to an increase in synchronous and asynchronous video usage
Vidyard and Demand Metric recently partnered with a new research report entitled “The Status of Video in Remote Work” to better understand how organizations and business people use video as they increasingly work remotely. The results showed that:
- 94% of study participants now use synchronous real-time video conferencing for work-related purposes
- 87% say they use video conferencing more than ever before, but only 6% say they have no problem with live video
- More than 50% say they now record and share asynchronous on-demand videos to communicate ideas with customers, employees and colleagues
- The most common use cases for asynchronous video are communication with executives, project management, knowledge sharing and sales work
Video usage is expanding into new industries and smaller businesses
In addition to the rapid increase in the number of users, Vidyard has also seen an increase in roles and industries that now include video. Since moving to a remote work environment, video adoption has increased particularly in high tech, education, real estate, professional services, and professional services, while the most common use cases new users report on are sales, collaboration, education, and internal communications.
Overcoming the Barriers to Video in Business
While synchronous video solutions like Zoom and Microsoft Teams enable real-time video conferencing, asynchronous video solutions like Vidyard allow users to quickly record custom videos that can be shared via email, social media, or internal chat tools. Videos can be viewed at the discretion of the viewer if necessary, with the playback speed increased for more efficient consumption. Both synchronous and asynchronous video play an increasingly important role in the future of work.
According to the Status of Video in Remote Work report, the main reasons why business people prefer asynchronous video recording are as follows:
- More convenience than live video conferencing
- More personal communication than email and chat
- Reduce the number of live meetings and reduce video call fatigue.
“We’re just scratching the surface of how video can be used to create a more connected, engaged, and efficient workforce in the digital age,” said Tyler Lessard, vice president of marketing at Vidyard. “With the barriers to video creation and sharing now all but gone, we’re excited to see how companies in all markets will benefit from the power of video over the coming months and years, from sales and marketing to internal communications to improve employee engagement. ”
Vidyard’s tools for creating, sharing, hosting, and tracking videos are free for any company and business professional. Get started today at https://www.vidyard.com/free-screen-record/.
Vidyard helps businesses and professionals connect with their audiences in new ways by delivering engaging, personalized, and measurable video experiences. Through its global video hosting and analytics platform, Vidyard enables companies like Honeywell, Citibank and HubSpot to change their approach to marketing, sales and corporate communications. With its free and professional tools, Vidyard helps any business professional create and share custom videos to get their message across in a more personal and impactful way. Vidyard is used by thousands of businesses and millions of users around the world. Sign up for Vidyard for free: https://www.vidyard.com/free-screen-record/.
Sandy Pell, Corporate Communications Director, Vidyard – firstname.lastname@example.org
Sandy Pell is the corporate communications director at Vidyard. She was named one of the Top 30 Under 30 in Canada by PR in Canada and one of the Top 20 Tech Women in Canada by the C100. When she doesn’t create extraordinary communication, as a commercial wall painter, she turns empty spaces into remarkable places!