Vidyard empowers social marketers with powerful video analytics and tools in HootSuiteSkip NavigationJuly 21, 2014
Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most popular social relationship platform. The Vidyard app addresses a huge need for video marketing on social media and is available immediately through the HootSuite App Directory. Following Vidyard’s recent integrations with the marketing automation tools Eloqua and Marketo, the HootSuite integration marks another milestone in Vidyard’s vision of transforming results and return on investment (ROI) with video content.
Marketers know that video content and social media are a perfect match. They’re driving the demand for better workflows for sharing video content, as well as deeper functionality, analytics, and ROI. With the Vidyard app for HootSuite, social marketers can easily access their entire video library and add videos to any social post directly from their HootSuite stream.
“The new Vidyard app for HootSuite enables our seven million users, including many of the world’s leading brands, to easily manage and socialize their video content,” said Mark Holder, director, partner integrations, HootSuite. “Plus, social media marketers can see which channels are generating high traffic and how users are interacting with each video, so they can change campaigns on the fly to improve performance.”
“At Vidyard, we want to help companies grow with video, and that means making it easy for all parts of the marketing organization to incorporate video into everything they do. We already offer innovative solutions for the content creation and demand generation teams, so we’re excited to be adding these to the HootSuite app directory to add social marketing and community management to the mix. Never before has anything like this been available to social media teams and will dramatically change the way social marketers select and share video content, ”said Michael Litt, CEO and Co-Founder of Vidyard.
The Vidyard app for HootSuite enables brands to put their entire video library in the hands of their social team. It’s by far the easiest way for social marketers to share video content directly through their favorite channels.
Measuring video performance in real time is just as effortless, with access to views, click rates, attention span and geography. You can also create customizable calls-to-action right in videos to generate leads, run contests, and link to more relevant content.
And since Vidyard is also integrated with key marketing automation systems, you can feed information about who is watching your video and for how long directly into your marketing automation contact records for segmentation, rating, and maintenance. That’s a big win for social media tracking and ROI.
Learn more about the Vidyard app for HootSuite in this short video.
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