Vidyard enables marketers to create video channel experiences with custom brands. Skip navigationJuly 22, 2014
Vidyard, the global leader in video marketing solutions, today announced Vidyard Video Hubs, a new product that enables marketers to easily create custom video channels on their own corporate websites. Based on the Vidyard video marketing platform, Video Hubs is the industry’s first turnkey solution for creating immersive video channels that can identify and track individual viewers and report on the performance of each video asset.
According to the Content Marketing Institute, more than 70 percent of B2B marketers use video to engage, inform, and entertain customers. So far, however, the majority of this content has been distributed across myriad landing pages and offsite channels, limiting discoverability and hindering a brand’s ability to gather valuable information on audience engagement and take advantage of the SEO benefits of a growing video library.
Vidyard Video Hubs takes on these challenges and gives marketers all the tools they need to create custom video channels. Create playlists, categories and tags; Easily upload, manage and share video content with no coding required; and track detailed audience retention analytics.
“We love video hubs,” said Bhaji Illuminati, senior marketing manager at Taulia, one of Vidyard’s first customers on the new platform. “It’s the perfect way to share multiple videos as it’s Taulia branded and seamlessly integrated with our website. It has practically replaced our use of YouTube. “
With Vidyard Video Hubs, marketers can:
Create custom video channels to store large video libraries or targeted content with a range of templates, layouts, and visual assets.
Help viewers consume and discover new video content by keeping it on their corporate website, free from the competing distractions that come with using video channels outside of the website.
Improve SEO by hosting video assets on your own website – every video posted to a video hub creates a new page with detailed descriptions, tags and titles that search engines can crawl and index.
Use video analytics to understand how viewers are interacting with video content and which videos are resonating and converting.
Improve grooming, segmentation, and lead scoring by identifying individual viewers, tracking ad history, and integrating that data with marketing automation and CRM systems.
“With Vidyard Video Hubs, marketers can now showcase their online video collections in their own branded channel experience while tracking detailed information about each viewer and their viewing habits,” said Michael Litt, CEO and Co-Founder of Vidyard. “It’s a powerful, turnkey solution that puts marketers back in control of their content and their customers.”
To see Video Hubs in action, visit Vidyard’s own custom Video Hub or visit https://www.vidyard.com/video-hubs.
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