Vidyard adds Salesforce Pardot support to its industry-leading video marketing platform. Skip navigationJuly 22, 2014
Vidyard, a global leader in video marketing solutions, today announced a new integration that enables Salesforce Pardot customers to identify online video viewers and track their viewing history through lead scoring, qualification and automated maintenance programs. With this version, Vidyard now offers native integrations with Salesforce so that brands can use online video as a strategic component of marketing and sales activities.
“Vidyard now offers the industry’s first comprehensive video solution for Salesforce Pardot customers, enabling video as a strategic engine for marketing automation, sales support and business collaboration,” said Michael Litt, CEO and co-founder of Vidyard. “Video is increasingly recognized as a critical sales and marketing tool, and this integration enables customers to see how valuable their video assets are in closing deals.”
With Vidyard for Pardot, brands can generate more sales leads and improve lead qualification by identifying video viewers and tracking their viewing behavior. You can also gain valuable insight into which videos are driving the highest engagement with prospects and which are driving the most sales opportunities and closed sales.
With the new partnership, Vidyard customers can now:
Identify viewers and track how they interact with videos on Pardot landing pages, corporate websites, third-party websites and social media channels;
Update the Pardot and Salesforce CRM activity logs with detailed insights into which prospects watched which videos for how long;
Use video engagement data to update lead scores and trigger automated nurture campaigns;
Send videos to customers directly from Salesforce CRM or Salesforce Chatter and get notified when they finish watching;
Report the ROI and pipeline allocation of each video asset.
Demand Metric analysts recently praised Vidyard in large part for its unmatched integration with Salesforce and marketing automation platforms as a “modern” video marketing solution provider.
“Vidyard understands the importance of integrating video marketing with CRM and marketing automation tools that businesses rely on in their day-to-day work,” said Clare Price, vice president of research at Demand Metric. “These integrations have propelled Vidyard in the marketplace and uniquely position it to help customers better qualify leads and close more deals with online video.”
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