Vidyard and Outreach Deliver Effective Sales Videos Where you Work

October 1, 2014

SAN FRANCISCO, California – October 1, 2014 – Vidyard, the global leader in video marketing platform technology, today announced the Vidyard Impact Program (VIP) for Nonprofits, a new initiative that enables nonprofits to take advantage of the Vidyard Videos enables marketing platform that helps you to achieve your business goals through the strategic use of online videos.

Whether it’s videos to explain the cause or showcase real people who have been touched by their programs, many nonprofits see online videos as an effective tool for engaging with members and donors and raising awareness about their nonprofit programs raise. With access to the right video marketing tools and data, these companies can optimize their video content to not only increase its reach and impact, but also to help them turn views into key actions.

“We recognize the importance of nonprofits and the incredible impact they have on communities around the world,” said Michael Litt, CEO and co-founder of Vidyard. “With the Vidyard Impact Program, we’re committed to helping nonprofits unlock the potential of online video to connect with their audiences and increase membership and donations.”

“Video has become an incredible content medium to tell our stories and show how we are making a real difference for students and communities around the world,” said Greg Overholt, executive director of Students Offering Support, a student-led nonprofit Association that provides tutoring services to help collect grades, thereby raising money to ultimately build roofs for children in Latin America and help them gain access to quality education. “With Vidyard, we have the tools and data we need to get the most out of our video content. It’s no longer about using videos just to tell our story, it’s about changing the way we interact with our audiences and expanding the scope and impact of our services. “

Vidyard makes it easy for nonprofits to get started with online video and use advanced tools to track and optimize video performance – and convert views into action. VIP members can use the Vidyard platform to:

  • Efficiently manage your video libraries using Vidyard’s cloud-based solution for hosting and publishing online video content.
  • Increase your reach by simply posting videos on your own website as well as on YouTube, Facebook, Twitter and other social media channels.
  • Get more action with Vidyard’s exclusive call-to-action features that can get viewers at the end of a video to request a donation, request registration, forward them to the next video, or provide a custom response.
  • Maximize the impact of video by tracking the performance and impact of each video asset to better understand what works and what doesn’t.

For more information on the Vidyard Impact Program for Nonprofits, please contact

About Vidyard

Vidyard (Twitter: @Vidyard) is the industry-leading video marketing platform helping marketers drive results and ROI with online video content. With Vidyard, customers can add videos to their websites, get real-time analytics, syndicate videos on social networks and YouTube, create calls-to-action, optimize search engine hits, capture leads and brand their player skins in one place with Vidyard. Vidyard integrates with key marketing automation and CRM tools to provide user-level video engagement data and convert views into sales.

Media contact:

Tyler Lessard

Phone: (226) 220-5351

Team Vidyard

The Vidyard team is made up of the coolest people you have ever met. Our shared mission is to completely transform the way businesses grow through video.