December 23, 2020· ·6 min read
Learn about the pros and cons of using Vimeo and YouTube for business to find the video marketing platform that’s right for you.
How do you choose between Vimeo and YouTube for business? By seeing how each platform can best meet your business needs. Many providers call themselves video platforms, but each does completely different things for different target groups. Some video sharing sites are best at monetizing beauty bloggers, others can help marketers generate leads, or entertainment managers build streaming services. We’ve rounded up the pros and cons of using Vimeo and YouTube to make it easier for you to choose.
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Comparing Vimeo and YouTube for Business: Which is Best for You?
We explain the differences between YouTube and Vimeo – two of the most popular video platforms – and tell you more about a third option that you may not have thought of: a video platform made specifically for businesses.
Vimeo vs. YouTube for Business: main features
Each of these platforms is used by different people for different purposes. YouTube is a social media site that allows viewers to discover videos. Vimeo is a video hosting platform for organizing video playlists. Depending on what you’re selling or what your business is, it can sometimes be difficult to decide whether to use Vimeo or YouTube for business purposes.
A great way to start the process is to list your business needs and ask yourself a few questions.
- Who is my target group?
- Am I looking for a place to post and host my videos, or do I want to interact with my audience?
- If I want to interact with my audience, should I create a YouTube channel or website?
The target groups on each platform are different. So it’s best to make a note of what each platform can offer and go from there.
What can be confusing is that some basic functionality overlaps between Vimeo and YouTube.
Both platforms allow you to upload videos, measure views, and create playlists. But each platform also does a few important things that the others can’t.
Benefits of YouTube for Business
YouTube is by far one of the most popular platforms for uploading videos. Since YouTube has been around for over a decade, it has a wide variety of audiences and a variety of statistics to help you make data-driven decisions.
The popularity of user-generated lifestyle videos mixed with demo and how-to videos has grown exponentially over the years. It has been shown whether you are on a small budget or a large budget, you can have successful videos on YouTube. How you define success as a business user is a must to look at. Is it important for you to have a high number of views and many comments, or are the clicks on your website or shopping portal higher? Rather, are you looking for a social media-like space that your audience can engage with your content? Do you care about getting ads in and around your videos? These are definitely questions worth asking when thinking about your video marketing strategy and whether you should be building a YouTube channel or website.
Here are just a few of the “pros” using YouTube for business:
- Recommend your video to two billion users
- Place pre-roll ads before your video starts playing
- Reach out to your audience in the comments section
- Can be integrated with other online video platforms such as Vidyard
Benefits of Vimeo for Business
Vimeo is a video hosting platform that generally has higher quality videos than those found on YouTube. It is marketed for the arts and creative industries, but has also gained a foothold in the business user market. With Vimeo, hosts can protect videos with a password. This is ideal if you are only sending to specific contacts. The downside of Vimeo is that it doesn’t have the large user audience and logs on to YouTube.
Some of the benefits of using Vimeo for business are:
- Help monetize both video and live streams and reach a paid audience with built-in features
- Different user levels and payment plans
- No advertising
These two options, Vimeo vs. Youtube for Business, however, also have their disadvantages. The main reason for this is that they are a place for all video content regardless of creator, quality or intent.
What does a video platform offer for companies?
On the other hand, a video platform designed for business can offer you a lot more. This is where a solution like Vidyard comes in.
Vidyard is a video marketing platform that enables both B2B and consumer companies to manage and measure pipeline and revenue within the platform. It can also be integrated with tools you already use like YouTube and Zoom to meet all of your business needs.
We know video viewing data is an important tool for promoting sales. Almost 90% of sales professionals state the importance of accessing video ad data to qualify leads, attract potential customers, or influence business.
Vidyard offers the ability to go beyond the number of ads with video analytics that can help you track video engagement, learn more about your audience, and convert views into results. In addition to hosting your marketing content, it can also be used as a communication tool for your entire company.
Benefits of an enterprise video platform like Vidyard
Vimeo vs. YouTube vs. Vidyard: Which one is right for you?
With so many features to review, how do you choose the right video platform for your business?
Of the three, Vidyard and Vimeo share most of the functions. Both allow viewers to control the appearance of their players. However, Vidyard is designed to make video useful across your business – from marketing to sales to helping with internal communications – while Vimeo is designed to help consumer marketing teams monetize their videos for consumers on a smart TV. Many of Vimeo’s features are aimed at influencers, while Vidyard is focused on businesses.
Teams can embed, share, and track videos and customize their video player on both platforms. But only Vidyard integrates with sales and marketing systems, provides ROI analysis and makes it easy for sales teams to send one-on-one videos.
YouTube stands alone in the fact that it’s a social media platform first, and then a video hosting platform. A whopping 1.8 billion people go there to watch everything from how-to videos to full movies, comment on content, and interact with other users. It is based on an algorithm that was inspired by slot machines and is intended to lose viewers in a vortex of fascinating footage (cue cat video montage).
For businesses, however, YouTube has some drawbacks: YouTube makes money selling pre-roll ads, end-of-video content suggestions, and side-screen offers. You cannot always control all of this, and it could even be for your competitors. It also limits the data that you can view. It offers little insight for companies trying to convert leads and accounts.
Conclusion: While YouTube has a large potential audience, only Vidyard integrates with sales and marketing systems and offers ROI analysis. However, you can take advantage of the revenue generating benefits of a video marketing platform like Vidyard and a social network like YouTube by using them together.
However, you can take advantage of the revenue generating benefits of a video marketing platform like Vidyard and a social network like YouTube by using them together.
Combine Vidyard and YouTube for profit
Vidyard and YouTube make a great pipeline pair. Marketers can upload short teaser videos to YouTube that link to their website that hosts the full video by Vidyard (which is built into your YouTube channel).
That way, marketers can take advantage of YouTube’s powerful recommendation algorithm that shows videos to the people who are most likely to enjoy them, and marketers get all of the detailed data and lead capture benefits from Vidyard as soon as viewers land on their website.
When viewers are watching a video hosted by Vidyard, they can:
- See how much of the video they see and what parts they re-viewed
- Trigger actions such as B. Warnings to the sales team
- Capture leads with post-roll forms
- Get the new lead or account
- Measure the video ROI
For most businesses, a combination of Vidyard and YouTube offers the best mix of discoverability and convertibility to turn traffic into pipeline. Despite tens of thousands of Google searches, the question is not “should I use Vidyard or YouTube?” But “What is the best way to use Vidyard and YouTube together?”
This post was originally published on April 22, 2019. It was updated on December 22, 2020.
Chris Gillespie is the author and founder of Find A Way Media, which helps great companies create killer marketing content. Chris is based in Brooklyn and has sold SaaS technology solutions for years. Now he is helping these companies develop their content marketing strategies.