Email marketing can be a key component of any brand’s online marketing strategy.
If you’re a beginner in email marketing, you’ve probably heard of Mailchimp and Wishpond. A common misconception is that both tools do similar things but really have very different services.
Today I’m going to show you a quick rundown of each company and how it works differently in email marketing. Ultimately, this will help you figure out which one is best for your brand.
What do you do and how does it work? Wishpond vs MailChimp
Mailchimp has changed over the years. Now they offer landing pages and popups. However, the core service has always been email marketing over the years.
They allow users to send email marketing campaigns and create pop-ups for lead generation and sales.
Wishpond’s main tools are email marketing, landing page, popups, social media, and social advertising. It has a broader base than Mailchimp because it focuses on sending emails and has a number of tools that can help you grow your email list significantly at the same time.
Email Marketing: Wishpond vs MailChimp
In email marketing, Mailchimp and Wishpond overlap and can be considered very comparable in many ways. For example, with both you can:
- Send newsletter
- Create autoresponders
- Create custom lists
- Manage your contacts in a single dashboard
- Track Shopify’s earnings
In email marketing, the main differences are based on advanced features. For example, Mailchimp only allows you to send email to people who are part of a “list”, not people who are based on an “action”.
The reason this is important is because in many cases it is very useful to be able to:
- Send an email to visitors who viewed certain product pages on your website
- Send emails when people have reached certain stages in your app
- Send out shopping cart emails
In Mailchimp, your automated emails will only be triggered when the reader opens (or doesn’t open) your email or is sent at a specified time.
Both apps let you segment your email list, tag your target audience, and send campaigns based on your needs and customer behavior. However, for more complex email marketing features like advanced personalization, Wishpond leads the way.
Wishpond’s email marketing platform is far more intuitive and advanced when it comes to email marketing.
Mobile Friendly Design Options: Wishpond vs. MailChimp
You never know where your customers might find you. Hence, it is important that your email is flexible for both desktop and mobile devices.
Mailchimp lets you create desktop versions of landing pages and emails. However, you have little to no control over the mobile version. All you have to do is rely on the coding to do the job for you when you want to make a change.
On the flip side, all of Wishpond’s features are mobile-friendly, but with the flexibility to edit and change the design to suit the device your customers may be using online with no coding.
Design & Customization: Wishpond vs MailChimp
MailChimp’s templates are very old-fashioned, with a limited number of less than 5 usable templates for email marketing. So you can design your own from scratch in constrained grids and clunky design layouts.
Regardless of which plan you can upgrade to, the options are always the same.
You also have a limited amount of text, colors, and design extensibility to create an email that suits your brand aesthetic, unless you purchase an encoded HTML email template from an outside source or ask one Developers to create them for you.
Wishpond, on the other hand, offers more templates and design options than most lead generation tools. Instead of using the same old template for all of your marketing campaigns, you can choose from a wide variety of templates created based on your goal, industry, and campaign.
You can also move, edit or change any element in your popup, email or landing page using our Wishpond canvas editor. So you are not concerned with grids or layouts. So decide how you want your template to be made the way you want it, not what you can work with like other tools.
Plus, no code is required, so unlike brands like Mailchimp or OptinMonster, you only code when you want, not when you have to.
Integrations: Wishpond vs MailChimp
Mailchimp lets you integrate with Shopify to send automated order and product emails so you can get the most out of your leads. But as far as integration allows.
Despite all of these other features, Mailchimp’s integrations, features, and analytics are mostly focused on helping business owners manage their email marketing, and nothing more.
Wishpond integrates with Shopify too, but it’s not limited to email. You can integrate Shopify’s shop button and features / apps into Wishpond’s landing page, social media campaigns, contests, and ads. So you are not tied to email marketing when it comes to generating leads with your integration.
Unlike Mailchimp, which is barely or not at all integrated with most ecommerce developers, Wishpond works across the board with over 300 integrations – including email, analytics, sales, payment, and collaboration apps . You can be sure that we will fit exactly with the tools you are already using.
Pricing & Plans: Wishpond vs MailChimp
When it comes to pricing and plans, Wishpond outperforms MailChimp because you not only pay for an email marketing tool with a few extra features, but also an all-in-one lead generation tool.
Mailchimp gives you limited access to essential features based on the plan you choose. No matter what kind of plan you have with Wishpond, you get unlimited access to all tools and features, not just our email marketing tools.
Customer service: MailChimp vs. Wishpond
MailChimp only provides email and chat support for the updated plans and only phone support for the highest paid customers. Not to mention unanswered questions on social media.
Wishpond offers chat and email support regardless of the plan you choose. Did we also mention that Wishpond has a 95% customer satisfaction rate so you can get help on the go, not just based on your paid plan?
Why should you choose Wishpond for email marketing?
More marketing campaigns and lead generation tools
Wishpond lets you use social media platforms like Facebook and Instagram, landing pages, marketing ads, referral programs, email marketing, and more.
We’re an all-in-one marketing platform for a reason, because we understand that finding the best strategy for your business is as important as the leads you generate.
Here is an example of a customer using email marketing and the Wishpond suite of products in sales of $ 52,000.
You can hire a team to do the heavy lifting
With the team at Wishpond helping your business, you will:
- Spend less time learning how to use complicated software platforms and more time growing your business.
- Get access to the latest marketing technology so you can see what contacts are doing in real time to attract more potential customers.
- Wishpond has 40+ native integrations and connects to 1000+ other apps. Our team will help you create campaigns on your website, sync emails and make sales in no time.
Wishpond vs. Mailchimp, you choose
If you are looking for an email marketing platform or an email service provider that is more focused on automation and email creation, MailChimp is a great choice. However, if you are looking for a more complete email marketing tool with design flexibility and easy-to-learn features, Wishpond is your choice.
At Wishpond, we know best about lead generation and email marketing. It is the core of our functions. Not only do we help companies get leads, but we also help companies get more qualified leads.
Are you ready to get started with your all-in-one marketing tool to drive traffic, increase conversions, and increase sales?
Click here to book a free, no-obligation, VIP demo of Wishpond products tailored to your business, or try Wishpond for 14 days for FREE.