WW employs Alexa, Google Dwelling to assist clients follow their weight loss program plans – Advertising and marketing Land

WW employs Alexa, Google Dwelling to assist clients follow their weight loss program plans – Advertising and marketing Land


Entrepreneurs of the burden loss program from WW — the corporate beforehand often known as Weight Watchers — can now pitch a special approach: voice-managed weight-reduction plan.

The corporate launched an Alexa talent and a Google Dwelling Motion which might be built-in with the wellness program’s software program purposes to allow clients to comply with their weight loss program plans, by way of their good audio system.

Simpler administration. WW needs to “meet members the place they’re,” mentioned WW VP of Product Administration Nic Chikhani. Voice administration is a part of WW’s model and digital transformation, he mentioned, and it builds on the corporate’s analysis indicating that, as one would possibly anticipate, the simpler it’s to comply with a weight loss program, the extra doubtless members will accomplish that.

Beforehand, he mentioned, WW launched a Google Dwelling Motion, but it surely wasn’t built-in with WW’s new Wellow meals and weight monitoring software or with a customized search and discovery API from French startup Algolia. Wellow, which handles pure language queries, additionally syncs with a member’s each day report, accessible by way of the corporate’s website online and cell app.

Understanding “good factors.” Now, a WW subscriber can verbally ask their Google Dwelling or Amazon good speaker  questions resembling:

  • What number of “good factors” in a banana?
  • What number of factors do I’ve left for right now?
  • What are some meals decisions for dinner, with the factors I’ve left for right now?

Whereas a common search engine like Google may discover the variety of energy in, say, a banana, Chikhani identified that Google doesn’t actually perceive “good factors” or WW’s program. “Good factors” are WW’s measurement of meals worth, since 100 energy from a cookie shouldn’t be nutritionally the identical as 100 energy from a chunk of fruit.

Sooner or later, he mentioned, WW is aspiring to increase Wellow’s intelligence, resembling providing a dinner recipe primarily based on good factors remaining for a given consumer in that day.

Why you must care. As clever voice interfaces like Google Assistant and Amazon Alexa are transferring previous the “gee whiz” section, manufacturers are starting to know the methods by which voice interplay would possibly enhance their services or products.

In WW’s case, the introduction of voice administration may clear up an ongoing hurdle for its clients: the work concerned in sustaining a weight loss program and train routine. If the interplay works easily, and administration turns into as simple as dialog, the better accessibility may make it simpler for the corporate’s entrepreneurs to persuade potential clients.

This story first appeared on MarTech Right this moment. For extra on advertising know-how, click on right here.


About The Writer

Barry Levine covers advertising know-how for Third Door Media. Beforehand, he lined this area as a Senior Author for VentureBeat, and he has written about these and different tech topics for such publications as CMSWire and NewsFactor. He based and led the website online/unit at PBS station 13/WNET; labored as a web-based Senior Producer/author for Viacom; created a profitable interactive recreation, PLAY IT BY EAR: The First CD Recreation; based and led an impartial movie showcase, CENTER SCREEN, primarily based at Harvard and M.I.T.; and served over 5 years as a guide to the M.I.T. Media Lab. You’ll find him at LinkedIn, and on Twitter at xBarryLevine.



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